Northwest Arkansas outdoor clothing startup launches Kickstarter campaign
Entrepreneur, Andrew Gibbs-Dabney and team hit major milestone
By: Livsn Designs
Livsn is a direct-to-consumer apparel company focused on creating durable outdoor clothing for those who value experiences more than stuff. Its tagline: "keep what matters" refers to the idea that without so much clutter, it can be easier to live life fully.
Its first two offerings are a fleece jacket (Hi-Wool) and stretch canvas pants (Flex Canvas). Livsn is offering what it calls a "Fair Deal Guarantee" on its goods, covering manufacturer defects for the lifetime of the product, as well as a program to repair or replace items worn down through normal use, at no markup to the customer.
Livsn has signed up over 13,000 people to its email list prior to launch, on top of accumulating 5,000 combined fans on Facebook and Instagram.
Looking to create a long-lasting and respected company, Andrew Gibbs-Dabney, Livsn's founder, sees this Kickstarter as the first step in a long campaign. Gibbs-Dabney notes, "We're really trying to create something special. Not only products that people want to wear every day, but a company they're proud to support." Livsn is a sponsor of the Arkansas Chapter of the National Interscholastic Cycling Association (NICA). NICA facilitates junior high and high school mountain bike leagues and competitions, helping to get younger generations outside. Andrew believes companies owe their existence to their community and as such, are obligated to be good corporate citizens.
Livsn has 10 more products currently in development and is working to offer a traditional in-stock lineup in Summer, 2019. To accomplish this goal, Livsn is currently raising private capital outside of its debut Kickstarter campaign. Gibbs-Dabney says, "We have high aspirations, and we'll need some help to get there."
About: Livsn is a direct-to-consumer apparel company focused on creating durable outdoor clothing for those who value experiences more than stuff. See more at www.livsndesigns.com, on Facebook as Livsn Designs (https://www.facebook.com/
KICKSTARTER LINK: https://www.kickstarter.com/
Andrew Gibbs-Dabney, Founder