News By Tag
News By Location
New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting
Custom Rentals Rising as Exhibitors Focus on Core Objectives
By: The Expo Group
Paying close attention to trends in attendee engagement and the needs of successful exhibiting brands, The Expo Group created the new Perspective Series (http://www.perspectiveseries.com/)
"Smart brands use trade shows to meet specific goals, and our Perspective Series addresses those while in a way no one has before," says The Expo Group Chief Sales Officer Toby Purdy. "These exhibits are priced affordably and already are being deployed to trade shows across the United States."
Brand experience and exhibits managers can choose from the designs purposefully built to gather Leads, be Social, show off Demos, Launch new products, encourage Shopping or create an Oasis for attendees. A smart exhibitor looking to drive buying behavior in attendees, for example, will find an array of exhibits that include spots for one-on-one conversations and product displays in the Product Demo area of the Perspective Series (http://www.perspectiveseries.com/
"We've ensured each design attracts, immerses, engages and rewards attendees," Purdy says, "so all an exhibitor needs to do is identify what they want to achieve at the trade show and start shopping in our online catalog."
The underlying structures in the Perspective Series are virtually invisible, creating an ideal canvas for messaging and giving brands a clean, head-turning appearance. The system components set up fast to save exhibitors time and money.
Experience how easy it is to shop for a quality rental exhibit by viewing the collection at www.perspectiveseries.com
Dana Freker Doody