Seasonal Beer Trend Remains Popular For Consumers

WINSTON-SALEM, N.C. - Sept. 10, 2018 - PRLog -- Seasonal Beer Trend Remains Popular For Consumers

Beer is one of America's favorite go-to beverages. Whether it's a hot or cold day, a good beer always sits well on a relaxing day. According to Nielsen, beer is the most widely consumed alcoholic beverage around the world.

The craft beer movement has been at the top of the game for a while, showing a significant rise between 2013 and 2014 with a 19.4 percent increase in the opening of craft breweries.

Lately, beer drinkers have become more adventurous, craving new experiences and have recently caught on to the trend of seasonal beer.

For the summer season and hot weather, consumers desired a cold, delicious refreshment to cool down with. What would go better with a family barbecue or an outside get-together with friends than beer? In fact, two of summer's biggest holidays, Memorial Day and 4th of July, were centered around celebrating with a cold drink in hand.

Last year, within the on-premise channel, domestic super premium and domestic premium beer sold 40% and 39% of their annual dollars throughout the summer, with close to 8% of sales for both taking place the four-week period during the Fourth of July 2017, according to Nielsen.

During the two weeks around the 4th of July 2017, domestic premium beer saw $648 million in sales in… to read the complete story, click on this link https://abasto.com/en/news/seasonal-beer-trend-popular/