Training in Kuala Lumpur : Strategic Marketing Management, 08 – 12 October 2018

KUALA LUMPUR, Malaysia - Sept. 7, 2018 - PRLog -- PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES
08 – 12 October 2018

VENUE
Novotel Kuala Lumpur – Malaysia

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

• Set appropriate strategic marketing objectives
• Conduct market and company analyses
• Craft effective marketing strategy and plans
• Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

• Introduction to strategic management
• Pre-requirements for strategic marketing management
• Setting appropriate strategic marketing and related objectives
• Conducting marketing related external situation analysis
• Pinpointing related key success factors
• Conducting marketing and related internal situation analysis
• Pinpointing related SWOT
• How to identify marketing strategy options
• How to evaluate the identified strategy options
• Choosing the most appropriate marketing strategy
• Choosing and developing the right marketing organization
• Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid level Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company's marketing strategy & plans.

COURSE FEE

• US$ 2500.- per person, net into our account
• Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION
Publimaks International
Email : marketingmanager@publimaks.com
Phone : +62 21 7456755
Website : www.kualalumpurtraining.com

Registration closing date : 4 (four) weeks prior to the commencement date of the program.