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Why In Focus Brands Will Not Have a Website Anymore
After 14 years of private label services and successes with the likes of HullSpeed®, TaylorMade, Autonomy Distributors, EDA Funding and IFP Films, the portfolio firm- In Focus Brands- is consolidating its operations and removing their website.
By: In Focus Brands
The first item to go is the website (for the foreseeable future). Tara Lin of the In Focus Brands' Board explains, "We built this firm as a private label, business operations firm for our clients. We imbed in our clients and raise their bar of excellence so we get no business directly from the website. We never have. As we consolidate funds and companies, especially with the financial concerns of running 2 different types of funds (the royalty fund of Diamond Point Co-Development Fund and the equity fund of The EDA Fund), we are going to hold off on any web presence except through our social media channels of Twitter (@infocusbrands)
In Focus Brands has been part of over 70 mergers, acquisitions and VC service events and in every one, they have been tasked with consolidating funding pools, stakeholders, investors, cultures, operations and messaging. One of the portfolio's parts that will be put on the backburner will be the website. Jill Daye adds, "There is a proliferation of great web presences with no substance. There are many who look the part online until you see them in action and they have nothing that will add value to any business. That is not us and never will be. If you need a website to see what we do, check out the media and all of our past and ongoing successes. Every day you can see us in action."
Kay Remson, EDA Fund & In Focus Brands' Board Member, comments, "Just like we did in 2007 pulling our retirement accounts to cash before the housing collapse and removing Twitter campaigns for most clients in 2016 for lack of ROI, we are again leading the thinking on new ways business is developed and done. We are fortunate that the managing director of both of our funds is Bob (Robert Manasier) since he has a great style of educating and an intimate understanding of both internal investor groups which is making this transition easier."
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In Focus Brands is creatively practical commercialization solutions. They have created, resurrected and/or managed over 142 diverse businesses across industries. The company integrates strategy, operational execution and funding by bringing deployable teams and resources to our clients' present needs and structuring branded systems and staffs for the sustainable and successful future.
Diamond Point Co-Development Fund is a royalty-based fund started by Robert Manasier and In Focus Brands that creates more flexibility during the startup phase and focuses on delivering funding and resources to execute to a branded plan for proof of concept or launch stage companies.
In Focus Brands