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Follow on Google News | Authors of "The Three Value Conversations" Address Fourth Value Conversation"Expand Value" is based on research-backed findings that show renewals, price increases, and upsell/cross-sell conversations with existing customers require a different messaging and selling approach than customer acquisitions.
By: Corporate Visions, Inc. "Customer success has emerged as a major growth engine, and really a separate messaging and selling discipline with its own unique pressures and demands," said Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions. "Our research reveals that these scenarios have a specific buyer psychology, and they require specific messaging and specific skills—that's where Expand Value comes in." Riesterer, co-author of the award-winning Three Value Conversations, noted that a succession of research simulations conducted by Corporate Visions and its academic partners makes clear that a fourth value conversation— "This is really the fourth 'value conversation,' and unlike the other three, it's the first one dedicated to customer retention and expansion," Riesterer said. "Our launch of Expand Value (https://corporatevisions.com/ Previous industry research (https://win.corporatevisions.com/ "It's exactly that one-size-fits- To learn more about how Expand Value can address the challenge of customer retention and expansion, be sure to visit the Corporate Visions website (https://corporatevisions.com/) About Corporate Visions, Inc. Corporate Visions is a leading marketing and sales messaging, content, and skills training company. Global B2B companies come to us when they want to: • Create Value – Break the status quo and differentiate your solutions from competitors • Elevate Value – Build a more effective business case to justify executive decisions • Capture Value – Maximize the profitability of each deal • Expand Value – Renew and expand existing customer revenue Related Links: https://corporatevisions.com/ CONTACT: news@corporatevisions.com SOURCE Corporate Visions, Inc. End
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