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LivingLens Partners with BuzzBack
Video insight platform LivingLens has partnered with BuzzBack to bring new consumer context and voice to BuzzBack clients.
Carol Fitzgerald, CEO at BuzzBack said "LivingLens is the ideal partner for us in our continual pursuit for innovative ways to engage consumers to better understand how they act, think and feel. LivingLens delivers huge efficiencies when working with multimedia content, making it quicker and easier for us to get to the moments that matter. The innovation work we do on behalf of the top consumer & healthcare brands requires really demanding timelines, using the LivingLens platform, with its built-in automation, gives us greater agility and makes us more effective."
Carl Wong, CEO of LivingLens commented, "We're delighted to be working with BuzzBack, as we share a passion for connecting brands with their consumers and for delivering insight in engaging ways. The projects we have conducted already, across a range of accounts, territories and languages, have delivered fantastic results and we're looking forward to collaborating on fresh ideas to continue to add value for BuzzBack and their clients."
BuzzBack delivers visual, global insights – sometimes overnight – through an engaging interactive experience. Major consumer, pharmaceutical and financial services companies innovate using its intuitive image-driven & language-rich approach. The company helps hundreds of brands worldwide to better connect with consumers, break through marketing challenges, and fast-track innovation.