LivingLens Partners with BuzzBack

Video insight platform LivingLens has partnered with BuzzBack to bring new consumer context and voice to BuzzBack clients.
 
 
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Tags:
* Video Insight
* Video Market Research
* Video Intelligence Platform

Industry:
* Research

Location:
* London City - London, Greater - England

Subject:
* Partnerships

LONDON - Sept. 5, 2018 - PRLog -- The partnership integrates LivingLens' video, image and audio capture and analysis capabilities into BuzzBack's core strategy of helping brands better connect with consumers to fast-track innovation. BuzzBack will use LivingLens to add consumer context and voice to its current offering – integrating video with its interactive projective techniques and mobile-first approach to enable greater consumer closeness.

Carol Fitzgerald, CEO at BuzzBack said "LivingLens is the ideal partner for us in our continual pursuit for innovative ways to engage consumers to better understand how they act, think and feel. LivingLens delivers huge efficiencies when working with multimedia content, making it quicker and easier for us to get to the moments that matter. The innovation work we do on behalf of the top consumer & healthcare brands requires really demanding timelines, using the LivingLens platform, with its built-in automation, gives us greater agility and makes us more effective."

Carl Wong, CEO of LivingLens commented, "We're delighted to be working with BuzzBack, as we share a passion for connecting brands with their consumers and for delivering insight in engaging ways. The projects we have conducted already, across a range of accounts, territories and languages, have delivered fantastic results and we're looking forward to collaborating on fresh ideas to continue to add value for BuzzBack and their clients."

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About LivingLens


LivingLens (http://livinglens.tv/)' leading video capture and analytics platform unlocks the insight in people's stories to inspire decisions. The LivingLens platform captures & analyses multimedia content, translating human behaviour into a usable data asset. Putting the consumer just one click away, LivingLens is redefining how brands get closer to their audiences, by utilising the range of information held within video content including, speech, emotions, activity and objects. LivingLens makes leveraging the power of video efficient and scalable for global brands, agencies and technology providers, enabling fast insight generation and was recently names as one of the top 50 most innovative companies in the GRIT report (https://www.greenbook.org/grit).

About BuzzBack

BuzzBack delivers visual, global insights – sometimes overnight – through an engaging interactive experience. Major consumer, pharmaceutical and financial services companies innovate using its intuitive image-driven & language-rich approach. The company helps hundreds of brands worldwide to better connect with consumers, break through marketing challenges, and fast-track innovation.

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Tags:Video Insight, Video Market Research, Video Intelligence Platform
Industry:Research
Location:London City - London, Greater - England
Subject:Partnerships
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