Attn:Business Editor: For Read an eBook Day 9/18: An Essential Business Book you can read in an hour

SAN MATEO, Calif. - Sept. 1, 2018 - PRLog -- ATTENTION BUSINESS EDITOR: FOR READ AN EBOOK DAY (September 18, 2018)...TAKE ABOUT AN HOUR TO READ AN ESSENTIAL BUSINESS BOOKLET ABOUT SOME VERY EASY-TO-USE ADVERTISING MATH THAT CAN HELP ALL KINDS OF BUSINESSES MAKE A LOT MORE MONEY!

THE MATH WILL ACTUALLY LET YOU QUANTIFY THE EFFECTIVENESS OF YOUR ADVERTISING, AND YOU CAN USE THAT INFORMATION TO HELP YOU INCREASE YOUR SALES, INCREASE YOUR PROFIT AND DECREASE YOUR RISK!

Read an eBook Day is September 18th, and if you are looking for an ebook about business that can help your company make a lot more money, take about an hour to read a booklet called "The Barrows Popularity Factor."

"The Barrows Popularity Factor" is a booklet about some very easy-to-use advertising math that will give you more of the information you need to make key marketing decisions with far less risk.

Businesses can use the math to help them increase their sales, increase their profit and decrease their risk.

The math was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

He calls the math "The Barrows Popularity Factor" because it lets you measure "the popularity  of a product and its promotion." "They are intertwined, says Barrows, but now they can be quantified with the math in 'The Barrows Popularity Factor.'"

"The math not only lets you take a lot of the guesswork out of your advertising, it actually lets you quantify the relationship between your advertising and sales," says Barrows.

And, when businesses are trying to figure out the best ways to get a lot more business a lot faster, one of the best ways to make that happen is to make their advertising much more effective.

"And when businesses start looking at ways to make their advertising more effective, some of the basic questions that every business looks at regarding advertising are as follows:

1) How much should you spend on advertising?

2) How, when and where should you spend it?

3) What should you say in your advertising?

4) What is the best media mix for your company and your advertising budget?

5) Which ads and which media are producing the best results?

6) Which media should you increase, and by how much?

7) Which media can you decrease, and by how much?

...and, a lot of other questions along these same lines.

While the answers to these kinds of questions may be different for each and every business, with the math in "The Barrows Popularity Factor," businesses can start making a lot of these kinds of advertising decisions much more objectively and with a lot less risk," says Barrows.

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell? (divided by)/ How much did you advertise?" (But the key is this...Don't do the math in dollars, do the math in units per gross impressions.)

In mathematical terms, The Barrows Popularity Factor formula looks like this:

The Barrows Popularity Factor = How much did you sell (in units) divided by/How much did you Advertise? (in gross impressions)

The answer you get with this math is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor," which you can download for $4.95 at www.barrows.com.

"You can read the whole booklet in about an hour and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator," says Barrows, and "It will be the best $4.95 you will ever spend on advertising!"

"So, before you try to decide how to spend another dime of your advertising budget, take about an hour to read 'The Barrows Popularity Factor' booklet, says Barrows. It will show you some very easy-to-use advertising math that can help all kinds of businesses analyze, test and plan their advertising much more effectively and much more efficiently, and it can help all kinds of businesses make a lot more money."

You can read more about the math and download a booklet called "The Barrows Popularity Factor" for $4.95 at www.barrows.com

For more information about "The Barrows Popularity Factor," contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com