High-end Italian vegetarian fare Rossorapa arrives in the UK
Italian food producer Rossorapa prepares to launch its brand the UK in September at the FT Weekend Festival. Rossorapa's signature is its certified organic products, grown to the highest standards to ensure freshness and flavour.
Rossorapa enters the British market at a prosperous time for the vegetarian industry, as recent figures show the UK has witnessed a soaring number of people adopting veganism, reaching 3.5 million in 2018.
The surge towards veganism is attributed not just to a healthier lifestyle choice, but also concerns about the impact of cattle farming on the planet. In fact, it has been shown by many – including the American Geophysical Union and Science Magazine – that agriculture is the second-biggest contributor to greenhouse gases, behind motor vehicles.
"More and more people worldwide are turning to veganism. It is not to "be cool", it is a personal responsibility. People are making an informed choice to feel and be better. Being vegetarian or vegan doesn't mean compromising on nutrients and taste. A plant-based diet can be incredibly varied, nutritious, and delicious: it's all about combining the right ingredients. Taste is key for us," says Stefania Barbaglio, Managing Director and Director at Rossorapa UK.
Rossorapa offers more than just plant-based foods, it introduces the concept of food for the soul. All products are harvested according to natural crop cycles and are free from preservatives, refined sugars and all other artificial chemicals.
Gianluca Ferrari, founder of Rossorapa commented: "Production at our organic farm Azienda Agricola Villaretta near Cremona in Northern Italy adheres to stringent high standards. I am a firm believer in sustainable agriculture based on new technologies and powered by renewable energy. This, along with respect for nature, its seasons, and animal welfare, underpins our whole method, allowing us to produce the highest quality food."
At Rossorapa we are honored to offer some recipes created exclusively for our customers by our friend Pietro Leemann, the eminent founder of Milan's Joia, the first Michelin starred vegetarian restaurant in Europe. His food philosophy is a fusion of Asian and Italian cuisines, as Pietro believes gastronomy should satisfy all human senses.
Pietro Leemann says:" When I met Gianluca for the first time a year ago, I was struck by the feeling of meeting an old friend again. Since that moment, we have been exploring projects together that are close to our hearts: the health of both our planet and people who appreciate good food. One such project is preserving the fruit and vegetables grown in Gianluca's ethical farm. Pure, natural flavours, straight from the earth, at the same time quintissentially Italian. "
Rossorapa is also working with Provenance UK to empower transparency in the food supply chain. Food is tended meticulously throughout every step of the cycle, from sowing the seeds on the farm in Northern Italy, to the moment of delivery to customers and retailers. To ensure freshness, products are delivered on the same day for national orders, and within a day internationally.
Rossorapa will launch in the UK in September at the FT Weekend Festival at Kenwood House Gardens, one of the most prestigious cultural events in the country.
About Rossorapa UK
Rossorapa is a fine vegetarian Italian food producer offering high-end certified organic products straight from the farm. Rossorapa's values rely heavily on respecting the natural cycles of agriculture and farming to bring out real flavours and tastes. All its recipes are completely free from preservatives, thickeners, flavourings and refined sugar.
For more information about Rossorapa UK please visit our website www.rossorapa.com
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