Expositions in China, where infringements happen frequently

CENTRAL, China - Aug. 26, 2018 - PRLog -- Many entrepreneurs want to expand their business to China, a promising market with consistent growth. In snack industry, they may choose to take their first step to Chinese Market by taking part in the expositions in China. However, the fact they may not pay enough attention, is that counterfeit products are flooding this huge market.

During different expositions held in China, local scammers keep searching potential targets, the ones get highlight and exposure on the expositions, those who are ready to get their big breaks. Scammers "brandjack" these foreign brands, apply for same design patents, same trademarks with these brands.

Brand protection firm, CHINA-ASEAN Exposition cooperator SeriousStrike, claims that more than 20% of these newly came foreign brands will get infringed. These brandjackers pay close attention to market trends.

The company claims that in only one season, the counterfeit products can steal up to 35% sales of the genuine producers.

The truth that to cut the cost, the counterfeit snacks are manufactured in extremely unhygienic environment, without any Health permission, customer's health may get seriously harassed. The bad reputation harms the origin brands further.

Because of the lack of understanding in Chinese market, or the aid from proper enforcement agency. For a long time, these counterfeits keep harming the origin brands even without the acknowledge of the right owner. Another reason that the right owner seldom can't protect themselves from infringement effectively is that they can't find the grey markets in which the illegal transactions happen.

SeriousStrike suggest that find a proper IP agency in China before taking your business here, not only for your IP application, but also keep monitoring the whole market for you, knock down any possible brandjackers at the first time.