The IFYA Announces the Second Annual National Frozen Yogurt Survey

LOS ANGELES - Aug. 30, 2018 - PRLog -- The International Frozen Yogurt Association (IFYA) is sponsoring the Second Annual National Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. There will be two versions of the survey, one for frozen yogurt consumers and another for frozen yogurt shop operators.

The consumer survey is open until September 19, 2018.  It includes questions about loyalty, current consumption, future consumption, and frozen yogurt attitudes and preferences. The frozen yogurt shop operator survey will launch in late September, after the consumer survey closes.

Survey participants who respond by September 19, 2018, will be entered into a drawing to win one of five $30 froyo shop gift cards. The survey is open to anyone over 13 who lives in the US.

Frozen yogurt shop operators and others who are interested in the survey results who share the survey invitation will receive the results of the consumer survey.

"We are excited to bring back the National Frozen Yogurt Survey. This year we can compare the results to the previous year's findings, enabling us to reveal trends for the first time. We will be capturing data about consumer purchase habits and preferences for frozen yogurt that won't be available elsewhere, including liking for frozen yogurt chains, purchase frequency, loyalty and what might drive them to increase visit frequency," said Susan Linton, President of the International Frozen Yogurt Association.

Take the National Frozen Yogurt Survey, https://goo.gl/forms/0e7B1ZYyK8zXHhGh2

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.