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The IFYA Announces the Second Annual National Frozen Yogurt Survey
The International Frozen Yogurt Association is sponsoring the 2nd Annual National Frozen Yogurt Survey to better understand the US frozen yogurt market. The consumer survey is now live. A shop operator survey will follow in September.
The consumer survey is open until September 19, 2018. It includes questions about loyalty, current consumption, future consumption, and frozen yogurt attitudes and preferences. The frozen yogurt shop operator survey will launch in late September, after the consumer survey closes.
Survey participants who respond by September 19, 2018, will be entered into a drawing to win one of five $30 froyo shop gift cards. The survey is open to anyone over 13 who lives in the US.
Frozen yogurt shop operators and others who are interested in the survey results who share the survey invitation will receive the results of the consumer survey.
"We are excited to bring back the National Frozen Yogurt Survey. This year we can compare the results to the previous year's findings, enabling us to reveal trends for the first time. We will be capturing data about consumer purchase habits and preferences for frozen yogurt that won't be available elsewhere, including liking for frozen yogurt chains, purchase frequency, loyalty and what might drive them to increase visit frequency," said Susan Linton, President of the International Frozen Yogurt Association.
Take the National Frozen Yogurt Survey, https://goo.gl/
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association