Singapore turns 52 – what next for the national brand?

GURGAON, India - Aug. 20, 2018 - PRLog -- As Singapore turns 52 amidst global and domestic uncertainties, how should it evolve its global brand image? Leon Perera, CEO of Spire Research and Consulting shared his insights in The Business Times – Views from the Top section on 7 August 2017 on the future trajectory of the Singapore brand.

Singapore's brand is synonymous with efficiency, anti-corruption along with an effective civil service. These strengths should be maintained.

Perera opined, however, that Singapore needs to develop its global brand to become associated with the opposite category of strengths too – those associated with entrepreneurship, freedom of expression and creativity.

In an age of artificial intelligence and perpetual economic disruption, the Singapore of the future will need to groom innovators, knowledge-seekers and artists.

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

Find out more here: https://www.spireresearch.com/newsroom/media/singapore-tu...