Coca Cola Invests in BodyArmor, Challenges Pepsi's Gatorade

WINSTON-SALEM, N.C. - Aug. 15, 2018 - PRLog -- Coca Cola Invests in BodyArmor, Challenges Pepsi's Gatorade

Coca Cola has said it will take a stake in sports drink maker BodyArmor, making it the company's second largest shareholder.

BodyArmor is a line of energy drinks with no artificial colors or flavors and is made with potassium and other electrolytes, vitamins and coconut water. Although like Gatorade and Powerade, BodyArmor shares electrolytes in their beverages, it is lower in sodium and higher in potassium. It is marketed as a healthier drink in comparison with its energy drink competitors.

Although Coca Cola entered the sports drink segment with Powerade, the giant in that section is Gatorade, owned by rival company PepsiCo. With this stake in the better-for-you sports beverage line, Coca Cola is doubling their efforts to win in the competition against PepsiCo.

With the rise and popularity of healthier drinks, BodyArmor has quickly risen, using high profile athletes such as Kobe Bryant and baseball player Mike Trout. In fact, PepsiCo's Gatorade recently launched a sugar-free drink for the first time, showing the pressure of consumers choosing healthier options. However, BodyArmor still comes in third to Gatorade and Coca Cola's Powerade.

Financial terms of the agreement were… to read the complete story, click on this link https://abasto.com/en/news/coca-cola-bodyarmor-pepsi-gatorade/