and Kevin Harrington Launch DRTV Campaign with

Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with
SAINT PETERSBURG, Fla. - Aug. 14, 2018 - PRLog -- Growing up, twins Mike and Dan Friedman were nicknamed the "Twin Towers," because of their height. Tragically, that nickname took on a whole new meaning when they lost their dad, Andrew Friedman, on September 11, 2001. Following 9/11, Mike, Dan, and their mother Lisa handed out socks to first responders who were working on recovery efforts for days. Since then, socks have represented hope and encouragement to the Friedman family. To memorialize their everyday hero, Andrew, and others who passed on that fateful day, they created is not just for tall people, but for those who are fit to stand tall. They're for the ordinary man who's extraordinary - the everyday hero. represents a sense of unity and serves as a reminder of how important community is, especially in times of tragedy.Their main mission is to give back. A portion of their proceeds go to the non-profit organization, Tuesday's Children, which helps communities facing tragic loss.

"After suffering the devastating loss that we did and subsequently receiving unwavering support from our community, we understand how important it is to pay it forward," saysDan Friedman, co-CEO " exists because every man deserves to stand tall. Spreading our message and working with has been a cathartic, impactful journey."

"Although our sock sizes range from 9 to 20, we are not just for tall, we are for all," saysMike Friedman, co-CEO

"Being a native New Yorker, the story and message of is close to my heart," says Lisa Vrancken, Vice President of Business Development at "Dan and Mike are remarkable entrepreneurs who continue to turn such a dark moment of history into a beacon of positivity."

As part of its DRTV campaign with, will be appearing in 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.


Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company's creative team handles every aspect of production from script to screen to airing. For nearly two decades,'s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world's biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $4 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

For more information, please visit http://
Email:*** Email Verified
Tags:Apparel, Clothing, Fashion
Location:Saint Petersburg - Florida - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Trending News
Most Viewed
Top Daily News

Like PRLog?
Click to Share