What should you expect from a great How to Buy Online guide?

NEW YORK - Aug. 9, 2018 - PRLog -- In 2016 Forbes wrote an article declaring that most Americans now did their shopping online. The gulf between internet mega giants such as Amazon, and traditional brick-and-mortar establishments like Target and Macy's was widening. Now, in 2018, that trend doesn't appear to be slowing down. Despite its many advantages, buying online also has its drawbacks. Without being able to physically hold or touch a product the leap of faith required to purchase it sometimes seems just too big of an ask. This is especially true when buying something as deeply personal as a pair of glasses.

It's for cases such as these that useful, informative, online shopping guides are so crucial. Taking the place of the traditional shop assistant, the perfect How to Buy Online Guide needs to give you the perfect service; only digitally.

So what, then, does the perfect How to Buy Online Guide need to consist of?

Expertise
As we said earlier, a real issue when buying online is trust. Not only trust in the product, but trust in the site itself. How do you know that they are legitimate, that they really know their stuff? You are not only parting with money, you are engaging in an unseen transaction with a faceless entity. For this reason the guide needs to instil you with the confidence that not only is the product of suitable quality, but that the company involved are experts in their field and fully qualified to be advising you in the first place.

The SmartBuyGlasses guide (https://www.smartbuyglasses.com/c/how-to-buy-online) recognises the trust you are placing in their company and their services, and so their guide provides you with advice that begins before the buying process even starts. The first stage of their guide is guiding you to find your face shape. Once you have this, you will be able to make a more informed choice, which they know will mean you are happier and more satisfied with the product you choose. It's this extra attention to your purchase and user experience that sets it above the other guides in the field.

If, for example, you decide you wish to buy a new pair of glasses but don't know where to start, then this guide provides clear information on what you need to do in this first step. It even provides you with a link to their face shape guide (https://www.smartbuyglasses.com/face-shape) which gives you more in-depth information about which frames will suit you.

Visual Assistance
A guide that provides you with a large chunk of rambling written text with no clear structure or delineation is obviously not going to be as useful to you as one that has been laid out in a step by step design and optimised for maximum efficacy.

Not all people process information in the same way. To this end, it is crucial that a guide contains not only written, but visual content too. Be that in the form of info graphics, gifs, or video tutorials; the more diverse the information, the better. The SmartBuyGlasses design team took this into account when designing their guide as it contains graphics, text, as well as helpful step by step videos for that added human touch. This allows you to guide yourself through the buying process in the way you find most useful.

Going back to our example from above, if you have followed the first step of the guide and found your ideal frames for your face shape, you can now view your next steps in either video, image, or text format; whichever is clearest for you. Once you have set your desired filter you can scroll the glasses of your choice without having to trawl through models that you are not interested in.

Clarity
The guide needs to do as it advertises, it needs to guide you through the buying process of that particular website. As all websites are designed differently, and serve different purposes, it's important that you understand exactly how to shop on that particular one.

The guide should provide a clear step by step process that includes both written and visual elements, in an easy to read format. Importantly, they should address your questions before you've even asked them. Everything from the way you filter your eyeglasses frames, to the process of entering your card details, it should all be answered and addressed. If it doesn't make the buying process a seamless experience, then it hasn't done its job.

To conclude our example purchase; once you have selected your frames you then move onto the third step. Here you have the choice to enter your prescription or choice of speciality lenses (such as blue block or extra thin), if desired, before completing your order. The fourth and final step lets you know that you will need to input both shipping and address details in order to complete your order. After you have don't this, then your part is over, and all you need to do wait for your order to arrive.

By dividing their guide into four easy steps the SmartBuyGlasses guide keeps the process clear, concise, and ensures that only useful information is included. As buying online fast becomes the primary way in which we shop, it is well worth learning how to become confident with the process and understanding how to get the most out of your online experience, so that you are always guaranteed 100% satisfaction.