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Angelitos de Oro Announces Dates, New Retailers for 2018 Card Week at South Coast Plaza Benefitting
Card sales begin Aug. 15 for the October shopping fundraiser supporting youth mentorship programs
By: Big Brothers Big Sisters
Cards will go on sale for $60 beginning Aug. 15 at angelitosdeoro.org. New participating retailers and restaurants in 2018 include Alexander McQueen, Aritzia, Club Monaco, Friar Tux Shop, ILORI Optical, Kids Atelier, Lafayette 148, Massimo Dutti, Monark Premium Appliance Co., Nike Running, Sam Edelman, Steve Madden, Swarovski and Vie de France. They join longtime participants such as Bottega Veneta, Escada, Oscar de la Renta and Saint Laurent.
All proceeds from card sales will be donated to Big Brothers Big Sisters. Over the last 57 years, Angelitos de Oro has contributed more than $6.5 million for the organization's one-to-one mentoring programs for youth facing adversity.
"Angelitos Card Week plays a key role in our ability to build meaningful mentoring relationships for underserved youth in our community," said Sloane Keane, chief development officer, Big Brothers Big Sisters of Orange County and the Inland Empire. "We deeply appreciate Angelitos de Oro's longtime commitment and the impact the group has had in helping our youth and mentors reach milestones they never thought possible, such as high school graduation."
Advance purchase of the card by noon on Sept. 29 also includes an invitation to the Preview Day Champagne Brunch Oct. 2 at 11 a.m. in South Coast Plaza's Garden Terrace. Attendees save 20 percent one day early at selected Preview Day boutiques, with 10 percent of the proceeds donated to Big Brothers Big Sisters. Cards purchased and RSVPs sent in after noon of Sept. 29 are subject to capacity.
To purchase an Angelitos Card, visit angelitosdeoro.org. Beginning the last week in September, the card will also be available for purchase at all four South Coast Plaza concierge locations and select participating retailers. A full list of participating stores can be found at southcoastplaza.com.
About Angelitos de Oro
Angelitos de Oro is an auxiliary of Big Brothers Big Sisters of Orange County, raising funds to support the organization's mentoring programs. Since its inception in 1961, the group has raised more than $6 million for Big Brothers Big Sisters, allowing thousands of children facing adversity to be matched with mentors. Angelitos Card Week, the auxiliary's annual shopping fundraiser at South Coast Plaza, is celebrating its 17th anniversary in 2018. For more information, visit angelitosdeoro.org.
About Big Brothers Big Sisters of Orange County and the Inland Empire
Big Brothers Big Sisters believes that with the support of a caring mentor, every child has the ability to achieve his or her full potential. It is the nation's largest donor- and volunteer-supported mentoring organization, serving 250,000 annually. Based in Santa Ana, Calif., the Orange County agency was incorporated in 1958 and works as a local extension of the national effort to make professionally supported, one-to-one matches between mentors ("Bigs") and children ("Littles") facing adversity. Together with the Inland Empire agency, which opened its doors in 2013, the local organization annually serves more than 3,500 children through programs that improve the odds of youth performing better in school and avoiding violence and illegal activities. For more information visit ocbigs.org or follow Big Brothers Big Sisters on Facebook, Twitter and Instagram.
About South Coast Plaza
Renowned as a leading international shopping destination, South Coast Plaza is home to more than 250 prominent boutiques, critically-acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts. It is the West Coast's premier shopping experience, with its proximity to beaches and John Wayne Airport, customized concierge services, and unparalleled collection of diverse retailers — from Gucci, Hermès, Cartier and Harry Winston to Dolce&Gabbana, The Webster, Dior, Alexander McQueen and Givenchy and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information:
Stefani Wan, HKA Marketing Communications