How to Increase Newspaper Advertising Revenues Very Quickly and Very Substantially
Here is some information about seven projects and promotions that could help newspapers increase their advertising revenues very quickly and very substantially. For more information, contact Robert Barrows at R.M. Barrows Advertising.
HERE IS SOME INFORMATION ABOUT SEVEN PROJECTS AND PROMOTIONS THAT COULD HELP GENERATE TREMENDOUS ADVERTISING REVENUES FOR NEWSPAPERS AND MULTIMEDIA COMPANIES
"The key to increasing advertising revenues is not just making more targeted sales calls...one of the keys to increasing advertising revenues is to develop new kinds of content and promotion that are specifically designed to help generate tremendous new sales and profit," according to Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.
Along these lines, Barrows has developed proposals for seven projects and promotions that could help newspapers and multimedia companies increase their advertising revenues very quickly and very substantially.
"In addition, all of these projects and promotions are designed to be easy to set up, easy to produce, easy to promote and easy to sell, says Barrows, and there won't be a lot of overhead involved with these projects and promotions so they could also become very profitable for newspapers and multimedia companies."
HERE IS A BRIEF SUMMARY AND DESCRIPTION OF THESE PROJECTS AND PROMOTIONS:
(Companies that would be interested in taking a look at the details of these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405.)
THE PROPOSALS, BY NAME AND BY A BRIEF DESCRIPTION, ARE AS FOLLOWS:
1) AN ADVERTISING GIVEAWAY PROMOTION THAT COULD BE SET UP TO BEGIN IMMEDIATELY...
This is a proposal for an Advertising Giveaway Promotion that would be set up in a very special way that could help generate a tremendous amount of new business very quickly.
2) A HALLOWEEN PROMOTION THAT WOULD BE SET UP IN A VERY SPECIAL WAY...AND IT COULD BEGIN AS EARLY AS MID-SEPTEMBER
This is a proposal for an online Halloween Promotion that could generate worldwide publicity, worldwide participation and tremendous advertising revenues from all over the globe. The promotion could be done in many different versions and in many different languages, and there will also be opportunities for many downstream revenues as well. The promotion could begin as early as mid-September and it could help generate a tremendous amount of advertising revenue during the weeks prior to Halloween.
Plus, there will also be opportunities for many downstream revenues as well.
And, since it would take place online, it would not cut into your traditional media inventory,
3) A PROPOSAL FOR A NEW KIND OF NATURE AND HOME TYPE SECTION THAT COULD ALSO BE SET UP TO BEGIN IMMEDIATELY...
This is a proposal for a new kind of nature and home type section that could help generate tremendous advertising revenues on an ongoing basis from a wide variety of local, regional and national advertisers. The proposal is called "Money Grows on Trees and other Natural Scenes" and it could be done by large and small newspapers in every city and town across the planet.
Barrows has also developed some sample copy and layouts for this kind of section, and he has also compiled some spreadsheets showing the kind of money that several advertisers have already been spending in this kind of nature and home type content.
4) A PROPOSAL CALLED "BOOKS AS MAGAZINES"...DISTRIBUTED THROUGH NEWSPAPERS... WHICH YOU COULD ALSO BEGIN PITCHING IMMEDIATELY...
This is a proposal for newspapers to set up a whole new sales category that would be geared toward book publishers of things like cookbooks, nature books, how-to books, travel books and "coffee-table"
The sales pitch would urge book publishers to publish a few chapters of these kinds of books as magazines and distribute them through newspapers.
Revenues for book publishers would come from advertising sales.
Revenues for newspapers would come from insertion fees (plus printing and advertising sales, if the newspaper were also involved in those aspects of the projects.)
Barrows has also developed some spreadsheets showing the estimated costs and potential revenues of this kind of distribution model.
NOW...HERE ARE TWO WEB-BASED BUSINESS PROJECTS THAT COULD GENERATE VERY SUBSTANTIAL REVENUES ON AN ONGOING BASIS...PLUS, THEY COULD ALSO GIVE YOU ACCESS TO HUNDREDS OF THOUSANDS OF POTENTIAL ADVERTISERS:
5) One of the web-based business projects would be geared toward MANUFACTURING and RETAIL businesses.
6) The other web-based business project would be geared primarily toward the ENTERTAINMENT INDUSTRY and the BOOK PUBLISHING INDUSTRY, with applications to all kinds of businesses in general.
"Each of these web-based business projects could generate very substantial revenues on an ongoing basis and they could also give you access to hundreds of thousands of potential advertisers,"
7) A VALENTINE'S DAY PROMOTION THAT WOULD BE SET UP IN A VERY SPECIAL WAY...AND IT COULD BEGIN IN EARLY JANUARY...
Similar to the Halloween Promotion, the Valentine's Day Promotion could run for about 30 to 40 days prior to Valentine's Day and it could also be done in many different versions and in many different languages. Plus, there would also be opportunities for many downstream revenues as well.
The promotion could begin in early January, and since it would take place online, it would not cut into your traditional media inventory,
"ALL OF THESE PROJECTS AND PROMOTIONS COULD HELP GENERATE TREMENDOUS NEW REVENUES FOR NEWSPAPERS AND MULTIMEDIA COMPANIES."
Companies that would be interested in taking a look at the proposals for these projects and promotions should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com