News By Tag
News By Location
16 Billion reasons to raise a glass this Friday
By: Great Northern Brewing Co.
Economists have crunched the numbers to reveal the true scale of beer's contribution to the Australian economy: a remarkable $16.9 billioni each year.
Great Northern Brewing Co. General Manager Mick McKeown says that the Australian beer industry makes up a little over one per-cent of the country's total Gross Domestic Product.
"The beer industry's contribution to our national liquidity runs much deeper than what's sold across bars and bottle shop counters," Mr McKeown said.
"Great Northern Brewing Co produces some of Australia's most popular beer brands and we couldn't do what we do if it wasn't for all the hard-working people who help bring it to market.
"The beer industry as a whole brews up 14,297 direct full-time jobs, with more than a third of those in Queensland, and beer production Australia-wide supports more than 143,000 jobs.
"This International Beer Day we will tip a Great Northern and say Here's Cheers to the brewers, the Aussie farmers who grow and harvest the ingredients, the guys and girls behind the bar, the mechanics that keep the beer cold, as well as the truck drivers and forklift operators who get the beer from here to there."
According to the 2018 report commissioned by the Australian Brewers Association, for every job in a brewery, another 26 jobs are created elsewhere in the economy. The figures show annual beer industry expenditure on key goods and services:
• agriculture and ingredients ($276 million)
• materials and packaging ($634 million)
• transport and freight ($307 million)
• marketing and sales ($530 million) and
• administration ($216 million).
Beer has been brewing in one form or another for at least 7000 years and Great Northern Brewing Co is proud to kick off International Beer Day's second decade.
Since the first International Beer Day was held in the United States in 2008, beer drinkers around the world have taken part in celebrations held in pubs, breweries and backyards everywhere.
i ACIL Allen Consulting, Economic Contribution of the Australian Brewing Industry from Producers to Consumers, April 2018.
For more information contact Sequel PR www.sequelpr.com
Sequel PR is a marketing, communications and PR firm.