Over Half UK Instagram users feel dissatisfied with their homes
Over 50 percent of UK Instagram users feel dissatisfied with their homes after looking at images of other people's houses on social media
Researchers who polled 1,500 UK adults using social media for inspiration with their homes, found that just 29 percent of people are completely satisfied with the appearance of their current home.
A whopping 83 percent of those who are displeased with their home admit to feeling this way once a month or more after scrolling through other properties on Instagram, with 25-34 year olds feeling dissatisfied most frequently.
One in ten admitted to feeling critical of their own home several times a day after comparing with other properties on Instagram.
The findings describe people having an unrealistic idea of what their home should look like, spending time worrying about flaws which would be unnoticeable to others, whilst feeling pressure to maintain a certain appearance in their home and being self-conscious of it in front of visitors. This mindset has been described by Chartered Psychologist, Dr David Lewis, as 'Home Dysmorphic Disorder' (HDD).
Dr Lewis explains: "Our home is our shop window to the world. An outward and visible display of the way we want others to see and judge us. This is challenged when we are exposed, especially through social media such as Instagram, to the choices of others. The more comparisons we are able to make with the ways others present themselves to the world, the greater the dissatisfaction we may feel with our own surroundings. The more individuals worry about what friends, neighbours, and colleagues think of them, and this is more likely to be a concern for younger than older people, the greater their dissatisfaction. It is an increasingly common mindset that can be described as 'Home Dysmorphic Disorder' (HDD)."
The problem is changing one small item in a room can lead to an overwhelming desire to make major changes to their environment. This is sometimes known as the 'Diderot Effect' after the French writer.The 'Diderot Effect' typically starts with discontent about one, often minor, feature - such as an ornament, picture or item of furniture. It then quickly spreads, like an oil slick, to trigger unhappiness with the whole room or even the entire house."
The phenomenon effects both genders but women are most at risk of developing HDD, with the fairer sex found to be 22 percent more likely to be affected by this, compared to men.
Young homeowners are most likely to be dissatisfied with their homes after looking at images of other people's houses on Instagram, with 18-24-year olds being found to be most unhappy with their homes.
Commissioned by leading door and window brand, Origin (https://origin-
Ben Brocklesby, Director at Origin, said: "We know that Instagram is a fantastic tool for gaining inspiration for your house and that many people find the time they spend looking at other people's homes on the platform a very positive experience. Indeed, 84 percent of the people we surveyed feel that social media is useful in giving inspiration and advice on styling their home. However, it is important to remember that the perfect homes we see on Instagram are not always a true reflection of the homes that people live their lives in.
"Our work is centred around helping people release the living potential of their houses to create a beautiful as well as functional family home. We know how key natural light is for healthy happy homes – and a great Instagram photo – and our products deliver this in abundance. But houses are not just staged Instagram sets, they need to function as working family homes too, and be a great and happy place to live. Our campaign is encouraging people to share un-styled images of their homes using #OriginInstaReality, to help counter feelings of HDD and celebrate family homes in all their real glory."
As the 'Insta-Home' phenomenon continues to grow, Scottish homeowners are the ones feeling the most pressure – a shocking 70 percent confessed to feeling bad about their homes after going on Instagram.
But it's not just Scots who are suffering, half of Brits surveyed felt that their home is messier than other people's or have been self-conscious about people visiting their home as it doesn't look like something from Instagram.
Over 10 percent of people even admitted to falling out with family members in a bid to keep their home looking 'Insta-worthy'.
Many have even spent money in a bid to recreate an 'Insta-Home', with UK residents spending an average of £411 on their homes as a result of being inspired by the social media platform. It was also found that men are likely to splash more cash than women.
Homeowners aged 45-54 spend the most in their quest for an 'Insta-worthy home', splashing out an average of £530 after being inspired by Instagram.
For more information or images, please contact:
Beth Reynolds, Robyn Morrison
Tel: 01993 823 011