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Business901 Webinar: Using Kata in Your Marketing
Our success is not determined by what we know; it is determined by how we learn
Marketing Katas have come about from my work as a Lean practitioner specializing in Service Design and Sales and Marketing. During this time, I have developed a process of using Kata in my marketing as the basic way I become involved with clients. Unless you have developed a standard practice, marketing is not anything more than an experiment.
Kata is a way of doing. A way of developing structured practice routines. We use Kata to develop our Marketing/Sales Experiments (campaigns seem like I am going to war), Digital Marketing Practices, and a host of other marketing efforts. As marketing has become more and more digital, having a structured routine before automation is imperative. Adhering to the USA Principle (Understand-
The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the "Why" question; solving problems and offering solutions. Kata focuses on the "What" creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve the problem. More importantly, we need to understand our customers desired outcomes, the job that needs to be done.
Join us for this webinar, on August 13, 2018, and learn how to extend your sales and marketing to include the practice of Kata. (https://www.eventbrite.com/
At a higher level, the practice of the Marketing Kata allows us to create powerful outcome-based brands and discover markets for disruptive technology. It positions us to solve something else, an unmet need. This comes from a series of "What" questions that are more powerful than the 5 Whys.
Presenter & Host: Business901 offers a unique perspective in Digital Marketing, Market Research, and Business Development. Joe Dager, the principal driver, has taken his own companies from 0 to 5 million, another from 1.6 to 12 million and helped over 60 others primarily in the Business Development space. Joe is a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of the recent work has been in SaaS discipline working with organizations in creating and extending opportunities in their marketing space and to onboard customers and external groups such as affiliates, influencers, and re-sellers with a variety of programs.