Find My Flock Relaunches, Takes a Stand to Design Their Product for Underrepresented Developers First
• Tech job board, welcoming to all, did 100% of their product research and design for women and people of color. They are challenging the industry to design more developer platforms specifically for underrepresented groups.
• For the next month, they're donating $1 per new user to their local Women Who Code chapter, up to $10,000.
• National brands have already signed on to post jobs.
"56 percent of women in tech will leave the industry mid-career, most citing an unfriendly workplace. The culture wasn't built for us. The industry wasn't built for us. The tools we use every day weren't built for us," said Find My Flock Co-Founder, Kate Catlin. "That's why we're taking such a stand to do all our product design and testing with underrepresented groups first. We're enthusiastically open to all, but we want to push the envelope as far as possible to welcome in those who usually feel shut out."
This highly-specific UX research has led to some unique features:
Amanda Riu, a senior level developer who found her current role through Find My Flock, said, "Flock not only worked hard to find job opportunities that would be a good fit, but they helped me with every step of the application and interview process. Working with Flock made the process of finding a new job significantly less stressful and with their guidance and mentorship, I was able to land my dream job at Automattic! I recommend Flock to everyone I meet and would absolutely use them again."
Early adopters hiring through the platform include Amazon, Automattic, SendGrid, DigitalOcean, Gusto, Khan Academy, Rover, Healthgrades (https://www.healthgrades.com/)
Wes Morgan, CTO of Democracy Works (https://democracy.works/)
This community-driven, underrepresented-
Find My Flock's unique approach will not only be a game-changer for those hiring and getting hired. They are also driving the change for future founders and investors in thinking about what it means to launch a startup in the post-#MeToo era.
Find My Flock