Everything You Need To Know About Geotagging In Real Estate
Geotagging is the new kid on the block that is quickly winning acclaim. A major influencer in the field of social media, this new technology is finding ground in various other fields. One such area of scope for geo tagging to flourish is real estate.
Did you dine at a popular restaurant last night? Chances are that you uploaded a picture of it on your Instagram account, tagging the name of the restaurant with it. That is geotagging.
Geotagging is when anything digital, such as an image, video or a post, is tagged with a geographical location. With geotagging, you give a glimpse to your digital followers into your daily lives.
Geotagging For Real Estate Businesses
Geotagging in real estate can prove to be a resource trove: one that comprises data so wide-ranging, one can easily utilize it to turn the tables. Geotagging in real estate will open up new avenues to understand the dynamics of modern cities.
Real estate businesses can reap benefit from this technology. For instance, when a customer searches a property online, he/she first searches for a location. This is where you grab the opportunity. Geotagging your property will let you enjoy the top spot in search engines.
Thus, for brokerage firms, geotagging their newest property listings can prove a boon, as the listings will receive an optimized search engine visibility. Moreover, geotagging will help create brand awareness, getting you leads in the process.
Geographically tagging your property pictures and videos can let your customers quickly locate your property, view it online and browse through your other listings. This is a win-win situation for both, the customer need not visit the actual site and the seller need not spend time in delivering property information and pictures.
What is more is that geotagging will let you know the customer psyche.
When the customer clicks on geotagged images and videos and other digital content related to a property, you get access to valuable information.
This geotagged data will give you an insight as to why certain property locations are trending, the behavioral pattern of the customers, what makes an area a residential hotspot, etc.
The data that you collect via geotagging will enable you to better target your audiences. Moreover, you can study this valuable data to devise enhanced marketing strategies for your business.
Geotagging and India:
Recent Initiatives It seems geotagging is getting embedded into the infrastructural growth of India. The Smart Cities Mission, the government's ambitious flagship project, will be using the geospatial technology to develop 100 smart cities of the future. The centre envisions to monitor individual houses via geo-tagged photographs.
Metro cities like Pune and Hyderabad too, have initiated geo-tagging of real estate properties in their respective jurisdiction. This will bring more transparency to the property market, will simplify monitoring of real estate across the city and majorly bring illegal property under the scanner.
MahaRERA, the apex real estate regulatory body in Maharashtra, mapped nearly 4500 projects listed with it using GIS (Geographical Information System) technology. This mapping will aid a prospective homebuyer to find a suitable home easily, besides allowing him/her to view the nearby amenities.
On a concluding note, it can be said that geotagging meshed into real estate will help discover the spatial interaction between various elements in the urban society and will definitely help in building quality future cities.
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