Chicago Fashion Brand Opens First Retail Showroom

CHICAGO - July 24, 2018 - PRLog -- SOUNDOFF, a Chicago-based streetwear/casual apparel brand, announces the July 28, 2018 official opening of its first retail showroom though the expansion of its existing studio space. Located in the Bryn Mawr Historic District of Chicago's Edgewater neighborhood, the boutique features SOUNDOFF products, including stylish t-shirts, hats, tanks, sweatshirts, hoodies, and original art posters.

Co-founders Drew Ferguson and Daryl Sneed describe the SOUNDOFF brand as "the destination for lifestyle essentials inspired by the spirit of expression." "The launch of our SOUNDOFF retail space is particularly exciting to us as it provides us the opportunity to more completely express our brand and directly interact with our customers whom we previously could only engage indirectly via our website and periodically through pop-ups and events."

SOUNDOFF launched in Fall 2016 with a commitment to provide high-quality, fashionable apparel and streetwear. SOUNDOFF products feature original artwork that is locally handscreened and embroidered, creating artisan quality offerings. Co-founder/co-creative director, Bret Grafton, who directs the art and photography for the brand, describes the design process as an intensive effort "to create contemporary designs influenced by pop cultural icons, people and events that continue to shape our cultural evolution—turning them into limited-run releases that bring elevated style with authentic voice."

The new retail showroom is located at 1055 W Bryn Mawr Ave. Suite G/H in Chicago's Edgewater neighborhood (entrance on Winthrop Ave just south of intersection with Bryn Mawr). The retail space is initially launching with weekend summer hours: Saturday and Sunday from 12:30 pm to 5:30 pm. These hours may expand in the future and any updates to store hours can be found on SOUNDOFF's website at www.soundoffdesign.com. Customers can also email info@soundoffdesign.com to schedule a personal appointment to shop at a more convenient time during the week.

To learn more, visit the SOUNDOFF website: www.soundoffdesign.com; FB: soundoffdesign; or IG: @soundoffdesign.