Former Leader of Grupo LALA Mexico named new CEO of Acosta

By: Abasto
 
 
Alejandro Rodríguez Bas CEO of Acosta
Alejandro Rodríguez Bas CEO of Acosta
WINSTON-SALEM, N.C. - July 24, 2018 - PRLog -- Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Alejandro Rodríguez Bas as President and Chief Executive Officer, effective immediately.

With deep experience at both consumer packaged goods companies and retailers, Rodriguez Bas brings a unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models, and optimized sales strategies.

Prior to joining Acosta, he was Executive Vice President of New Business and Market Development for C&S Wholesale Grocers. Rodriguez Bas was also CEO of Grupo LALA Mexico & Central America, Latin America's largest dairy company. In this role, he led the company through an initial public offering valued at $5 billion, the largest IPO of a CPG company in Latin America. Prior to his time at Grupo LALA, Rodriguez Bas spent nearly a decade at PepsiCo in various leadership… To read the complete story, click on this link https://abasto.com/en/news/former-leader-grupo-lala-new-ceo-acosta/

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Tags:Retail, Marketing, Cpg
Industry:Marketing
Location:Winston-Salem - North Carolina - United States
Subject:Executives
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