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Former Leader of Grupo LALA Mexico named new CEO of Acosta
With deep experience at both consumer packaged goods companies and retailers, Rodriguez Bas brings a unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models, and optimized sales strategies.
Prior to joining Acosta, he was Executive Vice President of New Business and Market Development for C&S Wholesale Grocers. Rodriguez Bas was also CEO of Grupo LALA Mexico & Central America, Latin America's largest dairy company. In this role, he led the company through an initial public offering valued at $5 billion, the largest IPO of a CPG company in Latin America. Prior to his time at Grupo LALA, Rodriguez Bas spent nearly a decade at PepsiCo in various leadership… To read the complete story, click on this link https://abasto.com/