Metricsflow Proves Cookies Create Significant Visitor Attribution Data Loss Across Top Martech Products

WATERLOO, Ontario - July 24, 2018 - PRLog -- Brands using top martech platforms are losing significant visitor attribution data because of outdated cookie technology. Canadian SaaS developer metricsflow has built technology that addresses this challenge through artificial intelligence.

Metricsflow originally developed its technology to help brands using cookies to gather visitor data to gain much more precise and accurate marketing attribution across platforms and devices. The goal, eliminate the cookie problem.

During a series of trials with enterprises that have invested heavily in their martech stack, metricsflow discovered that top martech products including Pardot, Marketo, Eloqua, and others were losing considerable visitor attribution data.

"Our mission has always been to provide top marketers with the most precise, accurate visitor attribution data across platforms and devices. The only way to do that was to solve the cookie problem using AI," said Isaac Adejuwon, Founder, and CEO, Metricsflow.

"When we solved the cookie problem we began to look at the many ways in which companies get their data as a direct result of cookies. That's when we came upon the many products in the enterprise martech stack that depend upon first and third party cookies to collect data."

Metricsflow - Full Attribution SaaS application

Metricsflow's non-cookie artificial intelligence technology learns about a visitor's entire content consumption journey from the first point of content interaction to conversion, learning which channels, platforms, devices and content deliver the best customer experience and conversions. Nothing is ever placed on a visitor's device!

Unlike cookie technology, the unique DNA identifier cannot be deleted or blocked. As a result, up to 40% more data is collected from the same visitor volume.

Through the reporting Metricsflow provides to all clients, companies are able to:

• Improve Data Integrity – Metricsflow enables you to clearly compare attribution data from visitors that have converted before and after metricsflow. Once the comparison is complete companies can easily identify the value of that lost data.
• Gain access to Full Attribution – Metricsflow collects visitor attribution data across platforms and devices with 99.9% accuracy. Because there are no cookies to be deleted or blocked, clients can accurately attribute all activities to a specific conversion.
• Empower the Martech Stack – Garbage in, garbage out, is still the golden rule when discussing data. The more precise, accurate and complete the data going into the martech stack the better the output and ultimately the final marketing decisions.

Metricsflow has been working with qualified enterprises delivering the fully enabled capabilities of the SaaS application on a 45 day trial with no obligations.

For the balance of 2018, metricsflow will be expanding the trial program with qualified enterprise companies that want to radically improve the precision and accuracy of their visitor attribution data.

Additional Resources
The Cookie Problem