Rebellion comes to Rockford, Michigan

GRAND RAPIDS, Mich. - July 19, 2018 - PRLog -- Kendall Witherspoon is leading a rebellion.

This long-time brand builder wants small service businesses to have access to strategic branding that's affordable and fast.

"I love helping solopreneurs brand their dream," Witherspoon said.

REBELLIOUS BRANDS™ has a clear niche. They specialize in creating disruptive brands for bold solopreneurs of service businesses. Their clients have a set budget, a sense of urgency to launch, are advocates of brand strategy first and offer a unique service that fixes something they dislike about their industry. They might be disenchanted, different, even quirky and aren't afraid to use that difference to brand themselves. They also understand the business power of great design.

"The deck is stacked against smaller businesses because working with an ad agency can take a long time and be very expensive. There's a certain fear and lack of understanding of branding too. So I do the heavy lifting for them, acting as a brand coach from strategy to launch, fast. I'm very interested in the ultimate success of their business, in their sales and profits, " Witherspoon said.  "We collaborate to position them as the experts they are so they can command premium prices."

Solopreneur Jim Wardlaw of Stitch Brand & Culture in Buffalo, NY has collaborated with Witherspoon on many projects. "REBELLIOUS BRANDS offers a rare combination of creative talent, business sense and strategic muscle. Kendall's work has produced industry praise and affordable results for me." Wardlaw said. "I just love the exceptional strategic thinking wrapped in disruptive aesthetics that move the needle."

"It's a new paradigm. My BrandCoup™ is a set price and happens fast. Clients get an entire brand from strategy to web launch in days not months. I dedicate one to two weeks to just their project,"  Witherspoon said. " I'm a solopreneur myself, but I collaborate with clients, and freelance partners, from Austin to Manhattan and most recently London. There's no reason why a mid-sized barn wedding venue in Ohio or a small graphics company in Austin can't have a powerful disruptive brand advocate at their fingertips. There are so many communication tools to connect us now. It's easy."

"Lot's of clients still ask for a brand, thinking they need a logo and shiny website that looks just like competitors. I offer an affordable disruptive brand that starts with solid strategy - position, messaging, voice, tagline, mission statement, niche and marketing strategy," Witherspoon said. "Strategy is the roadmap. It's the juice. Then we create all the sweet marketing tactics to jumpstart their business - a custom logo, style guide, cohesive social media, website and other marketing materials.

"Our old brand did not speak directly to our ideal customer. REBELLIOUS rebuilt us from the ground up - strategy, messaging, killer logo, social media consulting and an incredible responsive site, says Bryon Mowery, Founder, Graphics Guys in Austin. It was awesome working with someone who could guide me without the BS and the big price tag. The SEO work increased our traffic tremendously."

***********************************************************************
Before starting REBELLIOUS BRANDS from a farmhouse in Rockford, Michigan, brand builder Kendall Witherspoon spent 30 years as an owner and creative director in ad agencies in Texas and Michigan. His branding for clients like DELL Children's Medical Center, Wells Fargo and Dow Chemical have won over 75 AAF ADDY AWARDS and have appeared in PRINT Regional Design Annual and Communications Arts Photography Annual.

For more information contact Kendall Witherspoon at kendall@rebelliousbrands.com

REBELLOUS BRANDS Rockford Michigan, 49341 512-669-2399