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Marketing Funnels Are Infusing Life Back Into Dead Websites
By: Sync Three, LLC
When a potential customer visits your website, you want them to engage in certain actions. Perhaps you want them to signup for your blog or download a piece of content you created. When the user takes your desired action, this is called a 'conversion.' Once a conversion takes place, you now have a lead to nurture towards becoming a paying customer.
A marketing funnel is the automated set of steps a visitor needs to go through before they become a customer.
Why You Need Lead Generation Funnels
• To avoid losing the 98% of first-time visitors who leave your site without making a purchase.
• To build trust with your prospects by nurturing them through your sales process.
• To maximize the ROI of the content you already have.
• It's the fastest way to grow your email list.
At the beginning of every good marketing funnel is the "offer", or "lead magnet" as it's commonly referred to. This a piece of free content (like a download or a video) that you will offer in exchange for the visitor's email address. The key to a good lead magnet, is the relevance and perceived value to the website visitor. Your offer should align with the challenges your visitors are trying to solve.
Each offer (lead magnet) should have an associated "call-to-action"
Thank You Page
The thank you page is the next step in the funnel process. This is where you provide the download link for your visitors to be able to grab their free offer. If you have a video, this is where you can place your video for them to watch. An additional use for the thank you page would be to offer them the next opportunity to engage with more of your website content.
Email Nurturing Sequence
Let's face it, sometimes your leads are not ready to buy from you right away. You need to build the relationship and help establish their need for your services before they feel comfortable buying from you. This is where email lead nurturing comes in. Lead nurturing is about building interest, trust, and authority with your leads. By sending relevant and valuable content to your leads, you move them closer to becoming customers.
Want to learn more about how marketing funnels will help get you more leads and sales? Register for the free masterclass: