Digital Summit focusing on Digital Intelligence
Public Relations Society of India (PRSI) Kolkata Chapter is organizing Engage Digital Summit "Engage 2018" to bring freshness on Digital Intelligence, the next era of tech, data, and design
"Engage 2018" will also witness some stalwarts of the industry as our hon'ble speakers, like, AMITABH SHAH, Founder and Chief Inspiration, Officer YUVA (Youth) Unstoppable;
The most talked-about feature of "Engage 2018" is the18 newly introduced Award Categories. This time, Engage will provide the opportunity of recognition and appreciation to companies and media owners, as well as their digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers by felicitating them with 18 vast categories of awards, viz.,Website Microsite Landing Page, Display Ad Campaign, Mobile Marketing Campaign, Mobile App Developed, Video Marketing Campaign, ORM (Online Reputation Management) Campaign, Social Media Marketing Campaign, Viral Marketing Campaign, Blogger, Integrated Media Campaign Product Services, Integrated Media Campaign Social Cause, Integrated Media Campaign Films TV Shows News Shows Events, Data Driven Marketing Campaign, Social Media Video 2D, Social Media Video 3D Real Life, Digital Innovation, Use of AI or AR or VR in a Campaign and Digital Agency.
Soumyajit Mahapatra, Chairman of PRSI (Kolkata Chapter) said, "Engage has been an engaging and interactive platform focusing on digital evolution. It has rightfully enthused great response and participation from opinion leaders, industry stalwarts, business planners, entrepreneurs, media and communication professionals and last but not least, young audience with learners' mindset."
The jury panel for the aforesaid categories of awards comprises of professionals from a wide range of fields, stretched across the country. Two sets of the jury shall judge the nominees – the 'Online Jury' and the 'Main Jury'. Mohit Hira, Co-founder, Adytude AX, is the Jury Convenor assigned for "Engage 2018". The 'Main Jury' consists of Kunal Arora, Managing Director, Edelman Digital; Karthik Nagarajan, National Director – Content and Social Media, GroupM; Babita Baruah, ManagingPartner, GTB India; VandanaChamaria, Head of Business Marketing, India, Google; Solomon Wheeler, Vice President – Head Marketing, Vistara TATA SIA Airlines Ltd. And Bhavana Mittal, Head of Media, Digital and Communication at Reckitt Benckiser. The 'Online Jury' consists of Samyabrata Deb, Regional Creative Director, APAC, Airbnb; SubhoSengupta, Digital Marketer, Co-founder of Healthcare, Activewear Startups, Advisor to Industry Associations;
Winners under the various Award categories at "Engage 2018" will be declared on 13th August 2018 after thorough judgment by the jury. Also, there will be 'Achieving Excellence' and 'Best Practices' Awards in all the categories.
"Engage 2018 (http://prsikolkata.org/
"Thoughts of the Chairman"
About Public Relations Society of India (PRSI): The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communications specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. It also maintains close links with the academic bodies for the promotion of public relations as a subject of management studies.
PRSI came into being as an informal body in 1958 with its headquarters in Mumbai and the genesis of the Society in Kolkata is being traced to 1965. Promotion of professionalism has been high on the agenda of the Kolkata Chapter right from its inception. To provide an academic foundation to the profession, it has brought out a number of monographs on various subjects in the field of public relations and communications by distinguished practitioners.