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Successful completion of one-day seminar on Online Reputation Management (ORM) for attorneys
Online Reputation Management has become a crucial issue for sole attorney practitioners and small law firms.
Online Reputation Management (ORM) has become a major issue, especially for sole practitioners and small law firms. With today's internet, it has become very easy for anybody, not just actual clients, to post negative information about lawyers. In fact, the overall impression is that most comments and reviews are at least in part negative. Combined with economic pressures, this has created an issue of utmost importance to legal practitioners.
"Online Reputation Management is an issue that attorneys cannot disregard," explains Mr. Hashmi. "I have been in the profession long enough to have seen what has happened since the early 1990s. The problems for the profession result in large part from law schools cranking out too many lawyers, and the internet developing and creating free or low-cost alternatives to lawyer services such as free websites with all kinds of legal information."
The about 30 participants had many questions and concerns, including:
- "What to do about negative comments on review sites such as Yelp." Mr. Hashmi in general recommends not to voluntarily engage with such sites because there are always the so-called "vandals" who post negative information just for the sake of posting negative information (cyber vandalism). Previously, vandals spray-painted subway trains. Today they post negative comments on the internet.
- "I do not have time to keep up with the internet." Mr. Hashmi responded that this attitude carries great risks as life on the internet goes on regardless. One may not even notice what information is being posted on the internet, and only wonder why income is going down. In many cases, the answer can be found by googling one's name.
- "What to do if an attorney as been sanctioned by the bar or a court (reprimand/suspension)
Mr. Hashmi has researched these issues for many months, and has interviewed many experts in online reputation management, reputation management companies, and practicing attorneys. He is preparing a book based on his research, which will be published in the coming weeks. See https://attorneygazette.com/
Terik Hashmi is a business consultant serving businesses in the marketing realm. Among his clients is an Online Reputation Management company. He previously published a book on successfully applying for jobs (published by TIA publishers, Germany, available at https://www.amazon.de/