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Miami-based business consultant Terik Hashmi announced completion of his study on ORM
After months of interviewing experts in the area of Online Reputation Management (ORM) and members of the legal profession, business consultant completes study and publishes book
"I noticed a particular need for more information about Online Reputation Management for Lawyers," explained Mr. Hashmi at the event. "Being an attorney by training myself, I have seen first-hand what the internet has done to the entire profession. First of all, even while the economy was under pressure to cut costs in the 1990s, law schools continued to mint new lawyers. Then the internet took flight, creating lawyer-substitutes such as Legalzoom that increase the pressure on the profession. And as if that was not enough, now everybody can post negative opinions about attorneys anywhere on the internet, from Yelp to setting up a hate blog about lawyers. If you are a lawyer, how do you deal with that?"
Mr. Hashmi has spent months researching this book and conducting countless interviews with practicing attorneys and professionals in the area of Online Reputation Management (ORM). Among his findings were, as to Online Reputation Management, that most attorneys focus on comments posted about them rather than positive information in general. The result is that an attorney about whom a negative comment has been published attempts to rectify the situation, rather than publicizing positive information that will have a tendency to supersede any negative comment. The conclusion is that it is difficult to improve one's reputation with online comments. There as to be substance that is recognized by search engines such as Google as "valuable" to other users. "Content is more important than Comment," quipped Mr. Hashmi.
Another conclusion is that no practicing attorney can neglect his or her online reputation. Explains Mr. Hashmi: "Just one look at job ads on Craigslist shows you the economic pressure on the legal profession. You'll see attorney jobs advertised at $22 or $25 per hour. It is hard to make a living at such rates with a $100,000 in student loans. If you add bad online reputation to the mix, the result is that you cannot make money in law. Thus, you must address your online reputation unless you chose to wear a scarlet letter in public and be broke."
Mr. Hashmi thanked in particular his editor, Timeless Words. The book is expected to be available on https://www.amazon.com/
Terik Hashmi is a business consultant serving businesses in the marketing realm. Among his clients are a medical service provider and an Online Reputation Management company. He previously published a book on successfully applying for jobs (published by TIA publishers, Germany, available on www.amazon.com)
News about the book has also been published at https://attorneygazette.com/