- July 9, 2018
-- Egypt's largest hospitality chain is reinforcing its presence with a new brand name presenting "JAZ HOTEL GROUP
We are thrilled to announce the new modernized logo as part of the ongoing development. We have set foundations that evolved over the years, and we have refreshed our look to reflect who we are today. We analyzed our values as an organization and created a brand identity that reflects those values.
The new identity leverages the powerful, brand equity of the Jaz brand name to drive more awareness in the marketplace, increase marketing efficiency and expand the range of experiences offered to our customers. The launch of the group's new identity is a significant milestone that will quickly broaden the position of the brand. The new identity offers a strong, consistent and focused brand identity.
"The rebranding represents Jaz Hotel Group long-term commitment to evolve Jaz Hotels from a strong regional player to a globally recognized brand with international appeal" Said Alaa Akel, CEO – Jaz Hotel Group
The exceptionality of Jaz Hotel Group
lies in the renowned service standards that the brand is famous for & its products' diversity; catering for ultimately every holiday need and taste. From affordable yet exciting vacations at four star resorts to unbound luxurious stays at five and five star deluxe ones, , family oriented properties & facilities to serene properties designed exclusively for couples. Jaz has it all to your heart's content!