Korean beauty brand ETUDE HOUSE expands into Saudi Arabia
With 231 stores globally, Korea's leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand's philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of 'makeup play' in its stores, with feminine and playful products.
Established in 1985, ETUDE HOUSE is present in 11 Asian markets as free-standing store. Throughout the years ETUDE HOUSE has been able to create a niche for itself in woman's vanity boxes. Keeping in sync with the demand for cosmetics in the Middle-East market, ETUDE HOUSE aims at bringing an array of the best sourced products to the region.
The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its consumers unlock their unique beauty by exploring the brand's range of products and discovering the makeup styles that work for them.
The brand's star products are Dear My Blooming Lips-talk; Personal Color Palette;Curl Fix Super Volume Mascara; Play 101; Real Powder Cushion
Dear My Blooming Lips-talk – An easy-application lipstick that gives the lips a satin-feel and soft glow. Comes in vivid colors and sensuous texture. Colors developed exclusive to the Middle-East. Available in 29 shades
Personal Color Palette – Eyes – Hyper-
Curl Fix Super Volume Mascara – A curl fix mascara that provides powerfully curled up fine eyelashes for 24 hours with its strongly adhering Curl 24HR Technology™ on drooped lashes
Play 101 Stick Contour Duo – A creamy contour duo that creates a look of authentic dimensionality of face. Available in 6 shades.
Real Powder Cushion – A cream-to-powder cushion solution, the Real Powder cushion reduces texturing on the skin for a flawless HD finish while staying light and grease-free all day. This innovative multitasking powder cushion provides all-day flawless face makeup with light and powdery finish. Shades developed exclusively to the Middle-East. Available in 14 shades.
About ETUDE HOUSE
As Korea's first specialized makeup brand, ETUDE HOUSE has made beauty dreams come true with fun and playful products and packaging to help all customers enjoy and self-discover their unique beauty. It created a culture of makeup play in its stores with feminine and playful products to emphasize its brand philosophy that every woman was born a dignified being and deserves to be valued.
The word 'etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a particular musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its customers discover their unique beauty, through makeup practice.
With its quality products, plus adorable, whimsical and trendy packaging design available at reasonable price, ETUDE HOUSE is being admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world.
Yardstick Marketing Management