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Follow on Google News | Official Research Partner to the Challenge Iskandar Puteri triathlon once moreOfficial Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 44 full and half triathlons in 26 countries.
By: Spire Research and Consulting Online and face-to-face survey was conducted with 222 participants of the triathlon. 245 spectators from the fun and fit zone, Kids race as well as the popular 5km run were approached. The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event. The event combined fitness with fun-packed activities such as Muay Thai, Floor Ball, Zumba, Street Soccer, Titan Games and a 90km Bike Course taking riders around the green city. Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Spire's footprint spans 18 Asia-Pacific countries as well as the global emerging market regions of Latin America, Russia/CIS/Eastern Europe, the Middle East and Africa – collectively, the world's fastest growing region since 2001. Spire has worked with over 50 Global Fortune 1000 firms to solve strategic market growth and entry problems – with the majority of them engaging us on multiple projects and across multiple countries globally. Find out more here: https://www.spireresearch.com/ End
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