6 Awesome Lead Generation Techniques That Work

TORONTO - July 4, 2018 - PRLog -- #1 (E-MAIL MARKETING)

"92% of digitally literate adults use email, with 61% using it on an average day." – Pew Research

Even though it has been 23 years since e-mail was introduced, it's still one of the few marketing channels that have stood the test of time and stays on the top of many marketers' lists of B2B lead generation strategies. Even email marketing has changed a lot through the process of automation. Marketing automation tools are hybrid tools that can be connected with the CRM that enable the marketers to send highly targeted e-mails and then nurture them accordingly for generating revenue.

#2 (SEARCH MARKETING)

Organic Search Marketing is one of the most important long term Lead Generation strategies in the current business world. Today the chances of a prospective client searching for a query regarding a service or product in Google are really high. A Search Engine Watch survey suggests, Eighty-five percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Thus, Search Engine Optimization can provide tools to marketers which they can use to match qualified clients with their online content.

#3 (LEAD MAGNETS)

Lead Magnets can prove highly useful to marketers in Lead Generation. Lead magnet in general means content given away to someone in exchange for their e-mail address. Training video series, Surveys, Free trial, Webinars, eBooks, White papers are some of the common Lead Magnets.

Nearly every website or company with an e-mail list uses lead magnets for Lead Generation. In Today's world, people's inboxes are so submerged in emails, newsletters and offer advertisements that the lead magnet must be truly stellar to get people to add one more to their inbox. Simply inviting people to sign up for your list is not enough to achieve better results. Lead Magnet works on the concept that something of value must be given in order to receive something of value – here it refers to customer's details.

#4 (WEBSITE OPTIMIZATION)

Most websites are designed in the form of a Jargon filled, firm- centric manner, instead of the intent of generating leads. If the visitors do not understand the services provided or the problems that can be solved with the services, they will go elsewhere. Marketers & designers should optimize the website in a manner that attracts visitors to respond to the website in a positive way.

Adding personalized CTA-tools, Landing pages, Thank You pages, doing enough A/B tests etc are some of the ways to increase Lead Generation through Websites.

#5 (SOCIAL MEDIA MARKETING)

There are different opinions in regards to how Social Media Marketing helps in Lead Generation. There are many reports which say that Social Media channels are the least effective Lead Generation mediums. But there are marketers who argue that it's because most companies have ill-fitting social media strategies. It's the quality and reach of the networking you do that matters in social media. The style of interaction varies greatly from Twitter to LinkedIn to Facebook, so it is about making the right connections with the right people.

Identifying the Social Media Marketing KPIs to Track Success for effective Lead Generation.

Awareness: How far your brand's messaging could spread

Acquisition: The growth of your online community

Activation: How successfully you are engaging with your community

Satisfaction: How your audience feels about your brand

Social Media Marketing can produce the reputation and referrals even associated with traditional business networking.

#6 (CONTENT MARKETING)

No matter on what your business is based, Content is still the King. Blogging is one of the primary avenues through which B2C and B2B marketers drive Lead Generation. Blogs actually do not generate a lot of direct leads but it is the most effective driver of leads to websites. This is mainly because, blogs allow creating a wide range of keyword laden content that can be found in the search engines and draw qualified prospects to your website.

The most important thing while using content whether it's in the form of microsites, blogging, research reports, or infographics is to test what does and doesn't work so that you can gradually refine your lead generation over time.

FINAL STEP OF LEAD GENERATION – MERGING ALL IN THE RIGHT PROPORTIONS

Only the willingness to experiment with the tactics and trying to combine the techniques accordingly for the campaigns across various channels can result in perfect lead Generation.

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