Amazing Lead Generation Strategies By Digital Floats

HYDERABAD, India - July 7, 2018 - PRLog -- Social video: One of the most significant lead generation strategies for B2B customers would be creating video contents. To understand this strategy, one must understand what is b2b lead generation in the first place. "B2B" implies "business to business" sales-it deals with commercial transactions and interactions between two businesses, like between a manufacturer and a retailer. A video that informs and engages the target audience has to be created.

Opt-in Opportunities: Simply creating opt-in opportunities like Webinars, live demos and free reports would not be enough. Turning every online communication into an opt-in will give the audience the necessary push- giving away recipes, PDFs of blog posts, worksheets, resource guides along with turning the opt-in box into a pop-up- will force the target audience to engage, participate and make a decision.

Partnership with influencers: Partnering with industry influencers is one of the best lead generation ideas.  Since not a lot of B2B companies are yet using this strategy, it can be extra fruitful for your business, as influencers have a huge impact on social media marketing campaigns.

Personalized e-mail marketing: Personalizing could work in two different ways-one by including the name of the individual recipient in the subject, and another by tailoring recommendations and updates based on individual user behavior.

Content marketing: Content marketing can potentially bring in three times more leads than any other conventional marketing strategy. Quality driven contents are the perfect way to guide customers through their buyer's journey, providing them with proper information.

Referral system: Online and offline referral systems generate leads though making use of the reviews and recommendations offered by users.

LinkedIn: LinkedIn is perhaps the best platform today to find potential customers. LinkedIn groups are particularly a great way of lead generation.

Remarketing: Remarketing is enables you to tag those who visited your site and get back in front of them while they access other web platforms like their email, YouTube, Google or Facebook.

At digitalfloats.com in Hyderabad you can enroll yourself for a digital marketing course, where you would get great lessons on lead generation.