News By Tag
News By Place
Arielle Link, Bestselling Author
Q&A with the bestselling author of The Perfect Little Planner Wedding Planning Series
By: Perfect Little Planner, LLC.
We ask her why she chose to enter the wedding market.
Why did you get into the wedding space?
So many of my friends were getting married, I realized I had become the go-to designer for their wedding resources. From site creation which brings to life the design wishes, to the associated paper needs and custom items that define and personalize the wedding. I became well versed in what it takes to create a wedding that represents the couple. Through this work, I also became well versed in the challenges that are encountered.
What are those challenges?
Streamlined information presented efficiently. I felt there was a need for a planner that could reduce the stress of planning a wedding while, at the same time, provide the bride or groom with cost saving tips, and the inspiration needed to achieve the wedding of their dreams.
There are so many planners, how do you stand out?
Yes, there are - and there is so much information in them! All of it is worthwhile, but all that information overwhelms an already overwhelmed bride or groom. So, to combat that Perfect Little Planner combines to-do's, think ahead items, inspiration photos, checklists, workbooks, and a 52 week diary-style countdown calendar.
How do you get all that into these slim books?
Even with graphic design as my specialty - it was hard, but I knew what was needed and kept at it until it would serve the reader tactically and efficiently. The I mocked up what I thought would work, gave it to a few friends who were recently engaged, and through that process added and revised content until it was right and the users agreed that they couldn't have done it better or most affordably without PLP.
Perfect Little Planner: Beachy for beach and destination weddings is out July 18th, and we have some other exciting things we are working on to serve the brides and grooms out there. That's what it's all about, and that's what I feel isn't focused on enough - making the process work for the bride or groom, making it user friendly so that it's useful and resourceful. To me, and a lot of others, the industry is mostly focused on selling to the bride or groom - that needs to change and I'm committed to changing that.
for more information, please visit www.perfectlittleplanner.com