J.D. Power: Insuring Automated Vehicles—Measured or Mayhem?
"Only 57% of auto insurance customers say they completely understand their policy; however, customers seem to be somewhat aware of the conflicting forces on insurance premiums." -- Robert M. Lajdziak, Insurance Business Consultant, J.D. Power
By: J.D. Power
But what if the customer has a vehicle with automatic braking or lane centering technology? What if, several years from now, that customer buys a vehicle that is fully automated? Wouldn't there be less risk of a collision? If that's true, shouldn't a discount be in order for reducing the likelihood to file a claim? Further, who is liable in the event an automated vehicle is involved in a collision?
Despite generally low intent to consider purchasing a highly automated vehicle for their next car, customers perceive a wide range of benefits to automation with no one clear standout.
According to a recent J.D. Power pulse survey, 60% of customers say there are benefits to owning an automated vehicle. Among the top benefits, more customers perceive value in fewer collisions, reduced stress (which can include a reduced fear of collisions) and improved fuel economy than they do in a lower insurance premium. While "lower insurance premiums" is a listed benefit of owning an automated vehicle, only 18% of consumers say that would play a factor in their decision to purchase one.
Considering both the potential for fewer accidents and the added cost of replacing more advanced features, customers were asked about their expectations on whether automated vehicles would raise, lower or have no effect on their insurance premiums. Only 57% of auto insurance customers say they completely understand their policy; however, customers seem to be somewhat aware of the conflicting forces on insurance premiums.
To see the full analysis from J.D. Power's Robert Lajdziak, visit: