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Follow on Google News | Jam&Co to develop a brand for their unique gift card, The Movie CardThe Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card.
The design challenge Jam&Co were faced with was how to showcase the array of unique cinema experiences movie goers had on offer when purchasing The Movie Card. The Jam solution took cues from the magical experience one receives from going to the movies. We used dark and premium colour cues combined with retro style icons to create an emotional connection with consumers and the gift card. The we site design also needed to clearly and succinctly showcase the magic of The Movie Card. We used emotive imagery and a range of simple icons that showed potential & current buyers of the card all the variety of ways you can use The Movie Card. The final phase included rolling out of corporate collateral including instruction cards, presentations and social media collateral. All of which needed to convey the special feeling you receive when going to the movies! You can see more on The Movie Card Case Study http://jamandco.com.au/ Contact Jam&Co Design Pty Ltd Jennifer Segail 22-36 Mountain Street, Ultimo, NSW, Australia 2007 hello@jamandco.com.au (02) 9211 3883 End
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