For Independent Retailer Month (July): Here is some Advertising Math every Retailer needs to know

SAN MATEO, Calif. - June 21, 2018 - PRLog -- FOR JULY, FOR INDEPENDENT RETAILER MONTH...

ATTENTION RETAILERS:

HOW WAS BUSINESS DURING THE FIRST HALF OF THE YEAR FOR YOUR COMPANY?

WERE YOUR SALES AND PROFIT UP A LOT, A LITTLE...OR WERE YOUR SALES AND PROFIT DOWN A LOT OR A LITTLE?

AND...WHAT KIND OF PLANNING ARE YOU DOING TO HELP INCREASE YOUR SALES AND PROFIT DURING THE SECOND HALF OF THE YEAR?

How do the figures for your company compare to the figures for similar sized companies in your kind of business and in your region and industry?

How does the second half of 2018 look for your company?

*Are a lot of orders coming in?

*Are you expecting some big 3rd and 4th quarter sales?

*Are you seeing a lot more traffic and getting a lot more calls?

*Are you getting a lot more clients and customers?

*Are they spending more or less than before?

AND...HOW IS YOUR COMPETITION DOING?

Is your competition eating your lunch or are you eating theirs?

AND...what kinds of things are you doing with your marketing and advertising planning to help you make the second half of the year a great second half for your company?

Some of the basic questions that every retail business looks at regarding advertising are as follows:

1) How much should you spend on advertising?

2) How, when and where should you spend it?

3) What should you say in your advertising?

4) What is the best media mix for your company and your advertising budget?

5) Which ads and which media are producing the best results?

6) Which media should you increase, and by how much?

7) Which media can you decrease, and by how much?

8) How is your competition spending their advertising budget?

9) How is your competition affecting the sales of your products and services?

...and a lot of other questions along these same lines.

AND, DURING THE NEXT SIX MONTHS...

Some of the basic questions, especially for many kinds of businesses that depend a lot on seasonal sales and holiday sales, will be as follows:

1) How much should you spend on back-to-school advertising?

2) How much should you spend on Halloween advertising?

3) How much should you spend on advertising before Thanksgiving?

4) How much should you spend on advertising during the weeks before Christmas?

5) How much should you spend on advertising immediately after Christmas?

6) How much should you spend on advertising for January Clearance Sales?

...AND,  HOW SHOULD YOU SPEND ALL THIS ADVERTISING?

The answers to these kinds of questions may be different for each and every business, but now there is some easy-to-use advertising math that can help all kinds of businesses make a lot of these kinds of advertising decisions with a lot less risk.

The math is a very simple equation that actually lets you quantify the relationship between your advertising and sales, and businesses of all kinds can use the math to help them make a lot more money.

The math is called "The Barrows Popularity Factor." It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.

THE REASON THE MATH WORKS SO WELL IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell?" (divided by) "How much did you Advertise?" (But the key is this...don't do the math in dollars...do the math in units per gross impressions.)

In mathematical terms, the formula looks like this:

"The Barrows Popularity Factor" = How much did you sell? (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions.

(Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

So, whether you are trying to plan your second half of the year advertising budget, or whether you are trying to plan your advertising program week by week, month by month, or for the entire year, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the best results."

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com

"You can read the whole booklet in about an hour, says Barrows, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator."

"And, with the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.