What's in a Brand? UT Tyler's Lucas Roebuck Presents at IABC East Texas

TYLER, Texas - June 21, 2018 - PRLog -- When you're part of one of the nation's largest systems of higher education, it's critical to stand out among the rest—to share the own unique story of how you impact education in your particular region. With that in mind, and as part of a new strategic plan, the University of Texas at Tyler began a branding initiative in 2017 to rebrand the college's identity.

Learn how branding can create a unique experience, increase customer loyalty and motivate employees when IABC East Texas presents Lucas Roebuck, vice president for marketing and chief communications officer for UT Tyler, during its July 11 lunch-and-learn communications program at Potpourri House, 3320 Troup Hwy #300 in Tyler. The luncheon meeting will begin at 11:30 a.m.

During his presentation, Roebuck will share the process the college went through to develop and introduce a new brand, including:

•     Crafting a strategic message plan across multiple platforms

•     Rebranding visual elements

•     Engaging staff through the rebranding process

About our speaker:

Before joining UT Tyler, Lucas Roebuck served in marketing and communications positions at John Brown University, Northwest Nazarene University and George Fox University. Prior to joining higher education, Roebuck was an award-winning columnist and editor for numerous newspapers in Arkansas. He holds a Bachelor of Science in journalism, English and education from John Brown University and a master's degree in journalism from the University of Arkansas at Fayetteville. Roebuck, his wife Cherissa and their four children live in Tyler.

About the meeting:

WHAT: Bimonthly Lunch-and-Learn Communications Program

HOSTED BY: IABC East Texas Chapter

WHEN: July 11, 2018

TIME: 11:30 a.m. to 1 p.m.

WHERE: Potpourri House, 3320 Troup Hwy #300, Tyler, TX

COST: Lunch: $20 (members); $25 (non-members); $10 (students)

To sign up for the luncheon, please visit EventBrite.com (https://www.eventbrite.com/o/iabc-east-texas-chapter-1096...).

What is IABC?

The International Association of Business Communicators (IABC) is a network of some 15,000 business communicators in more than 80 countries. The IABC East Texas Chapter offers tools, resources and networking for corporate and freelance communicators at all stages of their careers. The chapter holds regular networking/mixer events, workshops and after-hours programs, providing unparalleled opportunities for career development through educational offerings and professional connections.