Introducing AMA Vibe - a new feature that puts you in control of the content you see

June 21, 2018 - PRLog -- We all like to think we are in control - we choose what to watch, to buy, where to go, who to spend time with. But in reality a lot of our so called choices a preconditioned and heavily influenced by our own personal story, experience and environment. That has its upsides - life would be pretty messy if you had to think really hard what toothpaste to pick every time you have to brush your teeth or wonder what is your favourite colour on daily bases. But it also has its downsides - we all change. Or at least that's the idea. We always strive to be better, to grow, to develop. The « you » of tomorrow should be better than the « you » of yesterday. Here is where surrounding yourself with pre-made choices can play a nasty trick.

Most algorithms nowadays, whether it is for a search engine or a social network, work based on suggested content. You are being showed what you are assumed to want to see based on what you were enjoying yesterday and/or what others clicked/liked/shared. This makes it very easy to fall into a trap of content you didn't intend to « consume » and before you realise it you have spent hours and are sitting there wondering what on Earth happened with time?

We are all human. Like one of our great Hosts Nir Eyal (https://marketingama.amafeed.com/ama-with-nir-eyal-on-how...) says « If you don't plan your day, someone else will ». That same rule applies to your time online. When was the last time you said to yourself « I will go and spend 40 minutes watching videos of babies trying lemon for the first time ». Let me guess - never. When was the last time you did it though? …I know, me too.

We have been building up some amazing content over the past nearly 2 years. And I can not lie - it is addictive. I find myself reading question and answers, clicking through AMAs at crazy hours of the morning thinking « last one, just one more…OMG! Pet adoption AMA (https://petsama.amafeed.com/executive-director-of-motley-...) oh look at those cute dogs! » boom another hour gone. So we thought how can we solve that? How can we put control back in your hands and let you choosehow you want to spend your time.

We came up with a very simple solution and called it AMA Vibe. Each AMA you come across gives you something, makes you feel in a certain way. Did it teach you something? Did it make you feel happy? Or sad? Did it help you in any way? Or was it asking for help? With one click you will be part of us building a community of knowledge with purpose where it is you, the user, who decides what to spend their time on. Once we all start using the AMA Vibe feature you will no longer be at the mercy of suggested content or have to spend time looking for what you need and being hoodwinked into distractions whilst you are trying to find it.

So here is how it works.

Under each AMA you are given a list of options to choose from in answer to the question « What is the Vibe of this AMA? ». You can have multiple choices for each AMA. See the options explained here https://amafeed.com/introducing-ama-507168

We are confident that together we can make our community even greater and more useful to everyone and we are very grateful for your continual support and engagement. Have fun using this new feature, there are many more to come:)