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Oscar de la Renta, Best Buy Rating at FashionLevel 8 Digital Showcase
We Are Creating a Totally New Platform for Designers to Grow Their Sales.
By: Spinpenny / Fashionlevel 8
"Fashionlevel 8 held 12 different events over a 2-day period with more than 40,000 VIP Members in attendance. In order to get the 360° view, we wanted, we plugged the audience into our Digital Runway System in order to control the product data and to let them place an order in real time or generate a Buy Rating. Fashionlevel 8 Buy Rating Framework is based on our Founder Lifestyles Network. It allowed us to measure the Fashion Collection's overall value, when it comes to the way our system would permit us to sell a designer's fashion to our members.
Once our Lifestyles Team integrated Oscar de la Renta, Alexander McQueen, Louis Vuitton, Sportmax, Philosophy di Lorenzo Serafini, Bottega Veneta, Versace, Hermes, Ermenegildo Zegna Couture, Louis Vuitton, Roksanda, Delpozo, Emilia Wickstead, Alexander Wang and Nicole Miller's content into our A.I. System, it created a Digital Stream that we then fed into our Digital Runway System; thus, permitting our members to fully interact with the products. After each presentation we gave our members the opportunity to virtually try on a limited number of garments by way of Fashionlevel 8 Digital Fitting Room Platform." said Joanne G. Whaley, Senior Vice President of Content and Spotlight Events.
"Now this is where all the hard work and long nights came into play. In order to emulate the real world, we had to give each item a certain amount of flexibility without distortion occurring when a person moves or bends. And to get the results, we wanted we created a 3-Dimensional Limitation around the Hips, Thighs, Belly, Neck, and Upper Arms; plus, a Stretch Element to each garment. We had to make sure our system could make instant adjustments (Change Texture of Garment, Skin Weights and Tone, Muscle Deformation, Body and Face Wrinkles, Body Texture Wrap, Apply Soft Modification when needed and Control Fat/Skin Jiggles) in order to take our members beyond the Department Store 3 Mirrors Fitting Room Experience. We also added 1 to 3 layers of fat to the equation, so, no matter what size or shape or what a person did in our Digital Fitting Room, the system would automatically adjust to their shape and movement without any distortion occurring. The internal wind factor was set at 1. Each member had an option to increase the wind factor to match the Virtual Environment they selected.
But once the garment was perfectly fitted our system applied the perfect makeup. Once the skin type (Oily or Dry) was defined all we needed then was hair and facial structure. Knowing the Facial Structure of a woman allowed our Perfect Program to apply the perfect makeup in order to enhance our members natural skin tone and beauty! Hair style, Dress, Jewelry and Environment determined what and how makeup was applied. Perfect means to showcase a woman natural skin tone without making them look like they are getting ready to go to battle instead of work! Because of the time allotted to us between Presentations we only allowed 50 to 100 people at a time to test our Digital Fitting Room System. Members had the option of changing product color and making adjustments to the 3-Dimensional Limitation Areas. And with a simple click on the buy button could place a Virtual Order with all adjustments intact. DAMN, I LOVE MY JOB!!!
While our Digital Showcase allowed us to test a number of components, our goal was to see if our Lifestyles System Buy Rating Framework could be applied to a Designer's Fashion Collection? And Oscar de la Renta Buy Ratings showed us it can, so we consider our 2-day event a success. More important we were able to show our members how Fashionlevel 8 Fashion Component will slowly evolve over the coming years. But make no mistake, we are not in the fashion creation business in the traditional sense! Everything we do and create will be based on helping a Designer sell the products they make! Our short and long-term goals is to find that $100 Million Collection or Million Dollar Dress, Pant, Coat, Hat or Shoes in partnership with a Designer. MAKE IT, AND WE WILL SELL IT! This is the "Sales Guarantee" our system will permit us to place in front of a Designer ON DAY ONE…" Stated Vince Charles Moulterie II, Founder and Chief Designer of Spinpenny/Fashionlevel 8.
NOTE:Oscar de la Renta 2018/2019 FW Collection received the highest Buy Rating during Spinpenny / Fashionlevel 8 2-day event. All content used during showcase belongs to their respected owners. Spinpenny does not claim or imply that it has any type of relationship with designers stated within this Press Release. Over a 2-day period event generated more than $28 million in onsite orders, members were informed at the end of each presentation that no orders would be processed and the sole purpose of the event was to test Fashionlevel 8 Fashion Components. And all third parties content has been removed from Fashionlevel 8 offline platform.
Charles Allen Jr.