Philippine Travel Official Lauds Hotel Marketing Group, Bats For Domestic Tourism

By: HSMA Philippines
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20180530-DSC01211 copy
MAKATI CITY, Philippines - June 15, 2018 - PRLog -- Department of Tourism (DoT) Undersecretary Alma Rita Jimenez lauded the Hotel Sales & Marketing Association (HSMA), citing the organization's  role as a "critical and collaborative partner of the Department of Tourism."

Speaking before exhibitors and tourism industry leaders at the launch of the first Great Room Sale, Usec. Jimenez expressed the DoT's appreciation for initiatives coming from the hospitality accommodation sector that encourages business and continued growth.

After acknowledging that the domestic market is the one that props up the country's tourism industry, the official encouraged HSMA to make The Great Room Sale an annual event not only in Manila but in key provincial areas saying that "there is vast potential to be tapped with more than 70 million Filipinos traveling all over the country at some point in time to see destinations, visit their families, relatives and friends."

The Great Room Sale, held May 30 -31, was HSMA's first sale promotion collaboration where more than 40 participating hotels and resorts from around the Philippines offered affordable staycation and resort getaway deals. The list of exhibitors include Asian Mansion II Hotel, Astoria Hotels and Resorts, Azalea Hotels and Residences, Bayleaf Hotels, Belmont Hotels and Resort, BE Resorts, Best Western Hotel, BSA Mansion Hotel, BSA Twin Tower Hotel, La Corona Manila, Best Western Oxford Suites Makati, Bluewater Resorts, Caliraya Resort, Conrad Hotels, Crown Regency, Dusit Thani Manila, Go Hotels, Golden Phoenix Hotel, Holiday Inn Express, Hotel 101, Jinjiang Inn, Island Cove, Las Casas Filipinas de Acuzar, Manila Marriott Hotel, Microtel by Wyndham, Misibis Bay, Pearl Farm Beach Resort, Prince Plaza II Hotel, Seda Hotels, Sheridan Beach Resort, Siglo

Suites, Taal Vista Hotel, The Ascott Limited, Winford Manila Resort and Casino, Y2 Residences and Hotel.

About the HSMA:

HSMA (Hotel Sales and Marketing Association, Inc.) is the Philippines' premier organization of hotels and resorts which provides hotel sales and marketing professionals with tools, insights, and expertise to continually grow their brand and remain relevant in the dynamic tourism industry. Established in 1979 at an informal gathering of directors of sales and marketing of top Metro Manila hotels, the group counts over 120 hotels and resorts in the country as member-partners. For more information visit the HSMA website

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