New Bookstore Concept Aims to Help Customers 'Rethink Their Relationship with Bookstores'!
With an increasing amount of bookstore closings, a Chicago entrepreneur has responded with a new twist on an old favorite.
By: Athenaeum, Inc
"The goal was to create a venue that I'd love to hang out in." said concept-creator and owner, Danielle Mullen. "My favorite places have always been libraries and bars, so I wanted to bring the best parts of both into one really cool spot.".
Athenaeum introduces a library-themed concept to a bar, restaurant, and all-around hangout spot. With a monthly membership model, visitors are able to 'checkout' a specified number of books via their app, and either return them to checkout more, or purchase them outright. Users are also able to pre-order drinks and appetizers, as well as reserve breakout space. While you don't have to be a member to shop, VIP members get chip-embedded cards that allow access to the membership-only floor, which is appropriately decked out with a top-shelf whiskey bar and cigar lounge.
Athenaeum will be introducing itself to the city via it's first pop-up shop taking place August 10th-12th, 2018 at Block 37. The 'Art is Life' themed pop-up will include art-based books, curated cocktails, and a live street-art demonstration.
The company's Indiegogo campaign (https://www.indiegogo.com/
About Athenaeum, Inc.:
Athenaeum is a bookstore concept that better caters to today's readers. Focusing on customer experience as well as technological ease, Athenaeum looks to create a comfortable space where both avid readers and eccentric creatives can come together and enjoy themselves. For more information please visit www.athenaeumbookbar.com.