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Facebook New Ad Strategy • A3Marketing
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns.
Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September.
Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center.
"This new Ads Reporting experience will enable you to analyze dimensions such as age, gender, placement and more to better understand how your ad performed," says Facebook.
The newly updated reports will include a side panel that lets advertisers edit ads on the same screen as the campaign page so that they do not have to go back and forth between tables in the Ads Manager and editing panel — making it possible to duplicate or delete campaigns, ad sets and ads.
Reports will also have a new "creative reporting" metric to give advertisers insight into the creative ad elements — headline, text, call to action, image, video — that are performing best. Any creative used in multiple campaigns, ad sets or ads will be tracked to compare its results across campaigns.
Facebook says the updated Ads Reporting is rolling out over the next month, and that it is focusing its advertising efforts on efficiency, education and optimization during the next year.
TIP OF THE WEEK:
Define your brand and its objective
Your brand's objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.
When you want to define your brand, you'll need to ask yourself some questions:
• What problem does my brand solve?
• Who is my ideal customer?
• Who is my competition?
• What does my brand make my customers feel?
• Why do my customers trust me?
• What is the story behind why my brand was created?
• If my brand was a person, what would their personality be like?
Once you answer these questions, you can begin to choose things like logo colors and font, your motto or tagline and other marketing elements to communicate your brand's overall story.
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Page Updated Last on: Jun 12, 2018