JEDDAH, Saudi Arabia
- June 12, 2018
-- This SS18 season, the brand is presenting the Kaos Shock Color
handbag collection, a tote bag created in ten different colors with the classic Kaos
die-cut design on all four sides. The tote bag can be combined with ten removable covers to achieve more than a hundred different looks.
From more neutral colors like dusky pink and taupe to summery ones like yellow, fuchsia and lavender and classic ones like black, navy and red, the new Kaos Shock becomes the essential handbag for this spring-summer season.
At the same time, ten reversible textile covers have been designed in vivid colors, allowing you to create every imaginable combination.
With this handbag, TOUS is reinterpreting its iconic Kaos
print, first created in 1999 when the company's accessories range was taking its first steps. The aim was to create an easily recognizable monogram that could be combined with the jewelry category. To achieve this, the Milosos print was born, and, as its name suggests, it consisted of a series of bears.
As a result of an accidental event during testing and an error in the temperature of the printing machine, the Milosos design came out all distorted and everyone's first reaction was to say: "This print is complete chaos!".
The original version, which was the result of this series of coincidences, captivated us and after a series of redesigns and adjustments, the Kaos
that we know today was born.
The first Kaos handbag went onto the market in 2002 and the collection continues to be one of the icons of the TOUS handbag range.