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Equality for women in marcomms a long way off
Gender equality in Asia isn't happening fast enough, finds new Campaign-Kantar survey
Those who worked for brands, media owners or tech and service providers felt most strongly that men received more respect compared to those in agencies. Many respondents felt their companies could be doing "much more" to drive gender parity.
Men and women both also felt more strongly than last year that people formed preconceived notions about their ability, suggesting that unconscious bias remains a prevalent problem in the industry. Women were much more likely than men to say that they felt judged based on their gender compared to their track record or their years of experience.
The survey also revealed that sexual harassment is prevalent in the industry. 53% of women and 30% of men said they had experienced or observed sexual harassment, with inappropriate behaviour and sexual innuendo or jokes that made them feel uncomfortable the most common form this took.
"At first glance our second gender equality survey in partnership with Kantar is alarming," said Atifa Silk, brand director at Campaign Asia-Pacific. The launch of the survey last year also heralded the introduction of Campaign's Mandate for Change, a commitment to improving gender equality signed by the top six agency networks. "Has so little really changed in a year? As the data shows, we have to do more. With a clear view on the challenges ahead, as well as the progress made, it's more important than ever that we unite as an industry and stay committed to our campaign for change."
"There are a lot of organisations that really need to put a tangible plan in place to generate gender equality," said Anne Rayner, chief solutions officer, Insights Division, Kantar, who presented the results at the Women Leading Change conference (http://link.haymarket.asia/
Notes to editor:
About the survey
The Campaign and Kantar gender equality survey investigates men and women's perceptions and experience of gender within the workplace. The study interviewed 300 people in the media and marketing industry, both agency and non-agency, across Asia-Pacific. The fieldwork was undertaken in March and April 2018.
About Campaign Asia-Pacific
Campaign Asia-Pacific is a brand dedicated to the business of communications in Asia-Pacific. Published by Haymarket Media Group, the UK's largest independently owned publishing group, Campaign Asia-Pacific delivers essential insights and intelligence for advertising, marketing, media and PR professionals. Across many platforms, the brand delivers deep and broad analysis of industry trends and developments. It presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. As a subscription-
Kantar is one of the world's leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. www.kantar.com
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, Corporate Treasurer and CEI. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors, including a Spikes Asia and Tangrams as part of a joint venture with Cannes Lions. www.haymarket.com
Atifa Silk, Brand Director, email@example.com, +852 3175 1933
Olivia Parker, Deputy Editor, olivia.parker@