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Follow on Google News | Spire and YBC host breakfast seminar on smart use of market & industry research to drive SME growthSpire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore
By: Spire Research and Consulting Japnit Singh, Deputy Chief Executive Officer at Spire Research and Consulting, discussed how market research decisions impact different operating functions within a typical Small and Medium-sized Enterprises (SME) and what kinds of research techniques are commonly used, together with the pitfalls associated with each. Singh highlighted how market research can go beyond customer analysis at manageable cost if the business objective is clear, although the analysis of internal data and business intelligence can only provide limited information. To maintain the accuracy of market research data, a few pitfalls should be avoided. It is crucial to avoid asking the wrong questions, targeting the wrong respondents and over-emphasizing sample size, to name a few. For more information visit: https://www.spireresearch.com/ End
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