fitlosophy Launches in CVS Stores Nationwide This Summer

Expansion into Another Leading Health and Wellness Retailer Marks Milestone for This Woman-Owned Business
By: fitlosophy, inc.
ORANGE COUNTY, Calif. - May 30, 2018 - PRLog -- fitlosophy, inc. (, a woman-owned business founded by entrepreneur Angela Mader in 2008, is thrilled to announce its expansion into prominent pharmacy retailer CVS. Beginning in June 2018, fitlosophy's line of fitness-inspired gratitude journals will be available in 7,864 CVS stores nationwide.

fitlosophy is devoted to helping people develop healthy habits through journaling, focusing on effective health and wellness goal-setting, as well as a complete line of inspirational fitness gear and apparel. As the nation's largest pharmacy retailer, CVS is an industry leader in its dedication to helping millions around the country on their path to better health, one reason why fitlosophy's founder cited CVS as a natural fit as a retail partner. One such example of this was CVS's being the first pharmacy to ban selling tobacco products, which ultimately contributed to a decline in tobacco purchases elsewhere.

"We are thrilled to expand our distribution and reach more customers by joining forces with a leader in the health and wellness space," said Angela Mader, the company's founder and chief fitlosopher. "CVS is a like-minded brand who practices what they preach by making healthy living a priority – not just for marketing purposes, but across their entire business practice."

Alongside wide distribution in Target and Walgreens, partnering with CVS is a milestone for fitlosophy, by expanding the lifestyle brand's distribution into over 16,000 retail doors in the U.S. and Canada. In 2015, CVS acquired all Target in-store pharmacies, which was a natural expansion for the fitlosophy brand given their long-standing retail partnership, selling products in Target stores nationwide since 2011.

Moving forward in June, CVS stores nationwide will carry fitlosophy's top-selling fitspiration® journal. As a niche brand, fitlosophy is intentional in reaching its target market and remains mindful of the products it places in stores to grow the brand strategically and achieve the company's mission of changing the shape of our world (literally).

For more information about fitlosophy, inc., please visit, to learn more about CVS, please visit


About fitlosophy

Based in Orange County, California, fitlosophy inspires people of all ages to live a healthy and active lifestyle by offering innovative products that redefine how people integrate fitness into their lives. With fitbook® as its flagship product, fitlosophy encourages users to embrace fitness and shun quick-fix gimmicks. fitlosophy's mantra: live life fit®.

About CVS

CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,800 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 94 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways.

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