The Official Shark Week Box is here, and it's jawsome

Bulu takes a bite out of the licensing world with The Official Shark Week Box, created in collaboration with Discovery Consumer Products.
LINCOLN, Neb. - May 30, 2018 - PRLog -- To celebrate Discovery Channel's 30th anniversary of Shark Week, Discovery Consumer Products, the licensing arm of Discovery, Inc., has teamed up with Bulu to launch The Official Shark Week Box, a limited-edition crate of collectibles, games, and gear. The Official Shark Week Box is a tidal wave of exciting items designed to maximize your Shark Week viewing experience:

Since 1988, the week-long block of Shark Week programming has thrilled and educated viewers across the globe. Curated to delight both the casual home viewer and the Shark Week finatic, each limited-edition Shark Week Box contains exclusive items including interactive BINGO cards, heat-changing mugs, and a unique bobblehead collectible. In honor of the 30th anniversary, 300 random lucky customers will receive a special, all-gold color bobblehead collectible!

The launch will lead up to the summer's week-long, must-see event of shark programming, which will air on Discovery Channel from July 22 to July 29. The Shark Week Box is a one-time purchase, not a subscription. Quantities are limited, so surf on through to The Official Shark Week Box website ( to order your box now and sign up for the email list to be the first to know when additional box contents are revealed!

"The Official Shark Week Box takes the Shark Week viewing experience beyond the TV straight into viewers' hands. Bulu is the expert in building subscription box programs, so they were the perfect partner for this limited edition offering," said Gary Hymowitz, Senior Director Licensing & Publisher, Discovery Consumer Products, Discovery, Inc.

About Bulu

Bulu creates private label Subscription Box businesses. Bulu Box launched in 2012 as one of the first Subscription Boxes and continues to pioneer the industry. The Bulu team works with partners like Lululemon, Crayola and Onnit to execute full or à la carte private label Subscription Box businesses while continuing to operate Bulu Box subscriptions. Bulu is the Subscription Box Champion working with partners to Win. Find more at

Mariah Nimmich
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Tags:Subscription Box, Shark Week, Licensed Product
Location:Lincoln - Nebraska - United States
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